Aug 2022, Colombo: Standing as a testament to its commitment to innovation, to meet the changing needs of Sri Lankan consumers, Unilever Sri Lanka’s leading laundry detergent brand, Surf Excel, recently launched its latest 2-in-1 laundry detergent product, fused with the premium fragrance of Comfort Fabric Conditioner.
For the first time in Sri Lanka, consumers can experience Surf Excel’s all-inclusive superior stain removal with the premium fragrance of Comfort Fabric Conditioner, which gets rid of tough stains from deep within fabrics. Comfort’s premium floral fragrance will leave washed laundry smelling fresh and fragrant after every wash. The new formulation is also gentle on hands, making every handwash a pleasant experience.
Speaking on the launch, Sharmila Bandara, Marketing Director – Homecare and Nutrition, Unilever Sri Lanka said, “When children go out and play, they don’t just get their clothes dirty or stained, but experience life, observe, make friends, or learn to share. This helps them get stronger, develop well rounded personalities and brave the world outside.” She further added “For generations, Surf Excel has been taking care of tough stains for mothers around the country. Now, with the addition of the premium fragrance of Comfort, washing and wearing clothes will become a much more memorable experience for all.”
Surf Excel 2-in-1 with the added premium fragrance of Comfort Fabric Conditioner comes in a pink and blue pack and consumers may purchase the product in seven different sizes at retail outlets and supermarkets island wide.
Over its 26+ year presence in the Sri Lankan market, Surf Excel has established itself as a washing powder that provides premium care for clothes, which has become an essential part of many households. The launch of its new product builds on the brand’s constant drive to offer innovative experiences to consumers in different product formats, catering to the contemporary needs of Sri Lankan consumers.
As a leading Fast-Moving Consumer Goods (FMCG) company in the country, Unilever has maintained a firm footprint in Sri Lanka for over 84 years. It pioneered the branded laundry market in Sri Lanka in the 1930s with the entry of Sunlight soap and introduced Sri Lanka’s first washing powder in the 1960s with Rinso, making laundry convenient and efficient to consumers. This was followed by the introduction of Surf Excel and Sunlight detergent powder to offer even greater choices for consumers.