Keeping abreast with the advancements in the digital era and its pioneering spirit, the premier transnational higher education provider in Sri Lanka, Universal College Lanka (UCL) launches the only British MSc Digital Marketing Communications programme in Sri Lanka in partnership with the prestigious University of Central Lancashire, UK. This initiative is set to empower local professionals to become globally competitive with the value-addition of a prestigious Masters Degree accredited by the Institute of Direct and Digital Marketing (IDM), UK, which ratifies that the qualification holds significant value and recognition internationally.
Expressing his views on the ground-breaking introduction of the only British MSc Digital Marketing Communications programme in Sri Lanka, the Chief Executive Officer of UCL, Gihan Silva opined, “It is with great pleasure that we present the only British MSc Digital Marketing Communications programme in Sri Lanka. As the premier transnational higher education provider in Sri Lanka, UCL understands the pivotal role that digital marketing plays in shaping the success of businesses and organisations across industries. Our MSc in Digital Marketing Communications Programme is tailored to meet the growing demand for professionals who can leverage the power of digital platforms to effectively engage with target audiences, build brands and drive business growth”.
Dr. Harsha Alles, Director of UCL said, “UCL has established a robust and professional partnership with the University of Central Lancashire and is proud to offer World- class British Education in Sri Lanka. Being leaders in transnational higher education for the past seven years has given UCL the impetus to take a quantum leap of faith and introduce a Masters Degree of the highest calibre. By leveraging our successful track record of delivering world-class higher education, we aim to attract the finest minds and equip them with the skills and knowledge to excel in their chosen fields. I am confident that this programme will empower professionals to excel in the digital marketing landscape”.
Sharing his thoughts on the launch of postgraduate programmes at UCL, Steven Enderby, Director of UCL stated, “Postgraduate education is instrumental in shaping the future of aspiring professionals who wish to enhance their portfolio and gain career advancement. Whether it’s in science, business, or other disciplines, our goal is to nurture exceptional talent and produce graduates who will contribute significantly to their respective industries. We are confident that this milestone will add significant value for those who are qualified, skilled, and ambitious, in furthering their local and global prospects. As such, we take pleasure in inviting qualified professionals to embark on the next step to elevating their career prospects. UCL is committed to playing a pivotal role in creating a prosperous future within the country and in a global context by engaging the finest minds in the industry to be change-makers in the economy.”
Dean of Academic Affairs at UCL Dr. Dhananjay Kulkarni, highlighted the Top 10 Reasons for pursuing the MSc Digital Marketing Communications programme at UCL and its commitment to offer world-class British Education to discerning students in Sri Lanka with its qualified and experienced faculty. Adding to the sentiments expressed he stated “The MSc Digital Marketing Communications Programme awarded by the University of Central Lancashire embodies our commitment to bridging theory with practical expertise, giving students a competitive edge. We hope to attract students from diverse industries who will add value to the scope and intent of the programme.”
The British MSc Digital Marketing Communications Programme delivers an immersive curriculum, encompassing the entirety of digital marketing communications. From strategic digital marketing to consumer behavior, consumer psychology, neuromarketing, and hands-on practical experience, students gain comprehensive expertise. The programme culminates with a rigorous research project, fostering a holistic understanding of the dynamic landscape.
The British MSc Digital Marketing Communications programme is designed for individuals passionate about elevating their expertise in digital marketing and caters to a diverse audience. It welcomes UCL Alumni, bachelor’s degree holders with a minimum second-class lower division and professionals holding qualifications* equivalent to a UK Degree, such as CIM, SLIM, CIMA, ACCA*. Moreover, candidates with relevant work experience*, demonstrating their aptitude for mastering master’s-level studies, are also strongly encouraged to apply. (*Conditions Apply)
Participants in this programme earn a prestigious internationally recognised qualification, opening doors to global career opportunities. Distinguished by its exclusive status, as the sole British MSc Digital Marketing Communications programme in Sri Lanka, UCL solidifies its position as a vanguard in digital marketing education.