Sri Lanka’s pioneering higher education alumni organisation, the Postgraduate Institute of Management (PIM) Alumni Association (PIMA), comprising of over 3,500 postgraduate qualified PIM graduate members, boasts a network of some of the country’s leading network of top industry professionals, a majority of who are the movers and shakers and disruptors that has made a positive contribution to the country’s businesses and industries.
Recognising the importance of maintaining an integrated platform to support in building a strong, connected and engaged postgraduate professional network in the country and to share their best business insights in the public domain, PIMA recently embarked on a new chapter of growth by launching PIMA -Connect , a magazine with a difference that would highlight the successful journeys of interesting alumni, cover the latest business trends and research and overall be a source of reference material to be used as valuable learning for other business professionals to help them formulate strategies in driving their businesses forward.
This Flagship publication’s inaugural copy contains interesting insights on Bank Capitalism, the digital revolution in fashion and retail industries and post pandemic learnings, positioning the best approach for value creation, the reality of Sri Lankas Hub Status, amongst others. A key feature in the magazine is strategies provided by the late Marketing and Management Guru of PIM , Prof: Uditha Liyanage on the topic titled “towards positioning a post war strategy for tourism in Sri Lanka”. The leading and award winning content of this issue provides an apt purview of what can be expected through the future issues of this magazine in terms of responsible and innovative management strategies, professional best practices and in achieving personal growth.
Speaking of the vision behind the launch, the President of PIMA Mr.Denzil Perera , Business and Brand Consultant, Chairman of Salusala and Board Member (Director Marketing) at Sanasa General Insurance stated “ we believe in the importance of knowledge sharing and in utilizing our Alumni to be leaders of vision , resilience and ingenuity and in giving the motivation and energy to a weary world challenges by the Pandemic.” He also thanked his team for their unstinted commitment in helping make this initiative a reality.
Giving his thoughts on this timely initiative, Faculty Coordinator for PIM and PIMA Dr.Samantha Rathnayake emphasized that sharing insights and to learn from each other’s experiences was an important factor in navigating the current context and cited that this initiative will be a platform which will pave the way to make this happen. Endorsing these thoughts, Immediate Past President of PIMA, Mr Jaylal Hewawasam said that the way forward was to adapt new ways, stay connected and work together to develop strong supportive ties with each other and that ultimately was the purpose of this initiative.
Chief Guest for the occasion Chairman of DFCC Bank Mr. Lakshman Silva, commended PIMA on this initiative and outlined that recognising significant achievements of members and providing more opportunities for their development, would culminate in contributing towards new knowledge creation – a feat that will be beneficial not only for members but for the wider society, which includes those studying for postgraduate professional qualifications.
Sharing a commitment for responsible management practices, lifelong learning and looking to provide a positive impact on their students, and the business community as a whole, PIMA Connect is slated to be a proponent that will promote in depth discussions about the future of businesses, take an in depth look at current challenges faced and promote and find ways for potential solutions