WARC Archives - Page 5 of 5 - Lanka Business News

December 11, 2020

Band-Aid, Nuveen, Pantene and Specsavers win the Grands Prix 9 December 2020 – Campaigns across diverse markets and product categories for both global brands including Burger King, L’Oréal, Mastercard, O2, Old Spice and Tesco, as well as local brands, such as Donner Sang Compter (Lebanon), HomeEquity Bank (Canada), NHS England (UK), and […]

November 19, 2020

70% of Toolkit respondents say that at a time of volatility, it is harder for brands to plan for the long term With insights from 1000+ marketers and 20+ leading CMOs, it is the definitive, evidence-based and practical guide to help marketers navigate through uncertainty and find opportunities 19 November 2020 […]

October 26, 2020

Singapore, October 2020 — WARC, the global authority on marketing effectiveness, has today released the 2020 Asian Strategy Report, outlining new and successful marketing strategies in the region. The report is compiled following an analysis of the results of this year’s WARC Prize for Asian Strategy, which for the past ten years, […]

October 14, 2020

Helping marketers navigate the challenges of addressing racial injustice and leading with purpose Guest edited by Kai D. Wright, Columbia University Lecturer and Ogilvy Global Consulting Partner The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward […]

WARC Media Awards 2020 winners announced

WARC releases The Marketer’s Toolkit 2021 ~ A guide to six major challenges facing brands in the year ahead

WARC identifies new trends for effective marketing in Asia

WARC releases Guide to Brand activism in the Black Lives Matter era