WARC Archives - Page 3 of 5 - Lanka Business News

January 31, 2022

London, January 27, 2022: The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings – published today – upgrade October’s projection for 2021 (+24.8%) by 1.6 […]

December 10, 2021

WARC’s Spotlight US: DEI in US marketing: How it’s progressing – and how it isn’t NEW YORK – December 7, 2021 – A year on from the release last year of WARC’s Guide to brand activism in the Black Lives Matter era, WARC’s just-launched Spotlight US measures industry DEI progress, and what it takes to maintain momentum. Cathy […]

December 4, 2021

Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon – accounting for more than half of the market WARC Global Advertising Trends: Where is the money going? 2 December 2021 – New advertising spend forecasts for 100 markets worldwide show that […]

November 22, 2021

Insights from YouTube Works 2020-2021 reveal how brands can leverage the power of online video in the marketing mix Singapore, 22 November 2021 – Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube¹. One billion hours of content are […]

November 12, 2021

WARC releases The Marketer’s Toolkit 2022: Global Trends Report With insights from 1,500+ marketers and 25+ leading CMOs, it is the definitive, evidence-based and practical guide to help brands take charge of their new year revolutions 12 November 2021 – As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority […]

October 28, 2021

B2B marketers can improve effectiveness with larger, longer-term and more broadly targeted B2B campaigns London and New York, October 28, 2021 – WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest and most comprehensive studies ever carried out on the effectiveness of B2B marketing. The research is part of an […]

October 26, 2021

Ogilvy and Wavemaker India win Grand Prix for Cadbury Celebrations: Not Just A Cadbury Ad campaign The strategic pursuit of profit with purpose is the driving force for effective marketing in Asia October 26, 2021 – Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 […]

October 21, 2021

Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the investment gap is $86.9bn for linear TV WARC Global Advertising Trends: The Investment Gap 21 October 2021 – A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of […]

October 18, 2021

The survey-led white paper explores new and effective opportunities for brands and retailers to sell directly to consumers through social commerce 80% of TikTok users say the platform helps them get ideas about brands and products they had never thought of before October 18, 2021 – WARC, in partnership with TikTok and […]

September 21, 2021

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely LONDON and NEW YORK – September 21, 2021 – WARC, the global authority on marketing intelligence, unveiled today the results of a study conducted in collaboration […]

2021 Strongest year ever for UK’s ad market

65% of US consumers expect brands to promote diversity and inclusion in online advertising but 53% do not feel fully represented

Global advertising market sees record growth in 2021 – up 23.8% to $771bn

WARC and YouTube release “Brand-building at the speed of culture: The role of online video in Asia”

97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies

B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute. Applying the newly revealed “B2B Effectiveness Code” can drive real change

WARC announces winners and insights of the WARC Awards for Asian Strategy 2021

Advertiser spend on TV and social media is twice as high as daily consumption

WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce” a new study revealing the potential of creator-driven marketing for brand growth

New study from WARC and iHeartMedia reveals major audio investment gap for marketers