WARC Archives - Page 2 of 5 - Lanka Business News

May 13, 2024

13 May 2024 – Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. New research published today by WARC, in partnership with TikTok, finds that adding […]

May 9, 2024

Insights from the WARC Rankings APAC – a new report by WARC Creative 9 May 2024 – A new report is released by WARC Creative summarising key insights from winning campaigns executed in Asia-Pacific that have ranked highly in the renowned industry benchmark, WARC Rankings 2024. Analysis of the world’s most awarded campaigns and companies […]

April 19, 2024

The Future of Measurement 2024, part of WARC’s Evolution of Marketing programme, explores major trends and emerging best practices in measurement 18 April 2024 – As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of […]

January 19, 2024

WARC releases The Future of Media 2024 highlighting trends in media planning, advertising investments and the media ecosystem 17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are […]

January 19, 2024

Renowned brands including ANZ Bank, Google, Lenovo, Livspace, MYOB and leading agencies from across APAC represented 10 January 2024 – The juries are announced for the WARC Awards for Asia Pacific 2024 in association with LIONS. Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and […]

May 6, 2022

Eight Big Tech platforms (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) are on course to account for 10.0% of all worldwide ad investment by 2030 WARC Global Advertising Trends: Big Tech’s growing share of the post-COVID ad economy 5 May 2022 – A new WARC analysis of advertising investment by eight major digital platforms has underlined […]

March 23, 2022

March 22, 2022

Ranked #1: Campaign: Undercover Avatar | Agency: MediaCom New York | Network: Mindshare | Holding Company: WPP | Brand: L’Enfant Bleu | Advertiser: Unilever | Country: USA 16 March 2022 –- WARC Rankings – Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. Compiled […]

March 17, 2022

WARC Digital Commerce powered by Edge by Ascential launches with first-of-its-kind ‘How to win on Instacart’ report WARC dComm IndexTM – a new proprietary data-led benchmark for brands to measure themselves against category competitors across digital commerce platforms March 11, 2022 – COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) […]

February 14, 2022

Europe saw a decreased rate of growth across all key indices contrasting with increased rates in the Americas Introduction to WARC’s Global Marketing Index The WARC Global Marketing Index (GMI) provides a unique monthly indicator of the state of the global marketing industry by tracking the rate of growth or decline across current trading conditions, […]

Adding short-form video to the media mix can improve brand recognition by 20%

Using partnerships to boost reach and entertainment to surprise consumers are top tactics for success in Asia-Pacific

Marketers are leaving value on the table by failing to measure the full impact of their marketing investments

Brands face challenges in planning for quality marketing in an AI-driven world

Juries named for The WARC Awards Asia Pacific 2024

Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally

WARC Rankings 2022: Effective 100 revealed – the world’s most awarded campaigns and companies for effectiveness

WARC Rankings 2022: Media 100 revealed – the world’s most awarded campaigns and companies for media excellence

New WARC study benchmarks the success of CPG brands on Instacart – and shows why availability and search are key drivers for growth

WARC’s Global Marketing Index: January 2022