January 19, 2024
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18min25
WARC releases The Future of Media 2024 highlighting trends in media planning, advertising investments and the media ecosystem 17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are […]

January 19, 2024
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9min7
Renowned brands including ANZ Bank, Google, Lenovo, Livspace, MYOB and leading agencies from across APAC represented 10 January 2024 – The juries are announced for the WARC Awards for Asia Pacific 2024 in association with LIONS. Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and […]

May 6, 2022
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8min1
Eight Big Tech platforms (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) are on course to account for 10.0% of all worldwide ad investment by 2030 WARC Global Advertising Trends: Big Tech’s growing share of the post-COVID ad economy 5 May 2022 – A new WARC analysis of advertising investment by eight major digital platforms has underlined […]

March 23, 2022

55min0
Ranked #1: Campaign: Crazy Dreams | Creative agency: FP7McCann Dubai | Media agency: Zenith Bogotá | Digital/Specialist agency: Publicis Sapient Seattle | Network: McCann Worldgroup | Holding company: WPP | Brand: McDonald’s | Advertiser: AB InBev | Country: USA 17 March 2022 –- The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s […]

March 22, 2022

42min0
Ranked #1: Campaign: Undercover Avatar | Agency: MediaCom New York | Network: Mindshare | Holding Company: WPP | Brand: L’Enfant Bleu | Advertiser: Unilever | Country: USA 16 March 2022 –- WARC Rankings – Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. Compiled […]

March 17, 2022

11min0
WARC Digital Commerce powered by Edge by Ascential launches with first-of-its-kind ‘How to win on Instacart’ report WARC dComm IndexTM – a new proprietary data-led benchmark for brands to measure themselves against category competitors across digital commerce platforms March 11, 2022 – COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) […]

February 14, 2022
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4min0
Europe saw a decreased rate of growth across all key indices contrasting with increased rates in the Americas Introduction to WARC’s Global Marketing Index The WARC Global Marketing Index (GMI) provides a unique monthly indicator of the state of the global marketing industry by tracking the rate of growth or decline across current trading conditions, […]

January 31, 2022

19min0
London, January 27, 2022: The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings – published today – upgrade October’s projection for 2021 (+24.8%) by 1.6 […]

December 10, 2021

19min0
      WARC’s Spotlight US: DEI in US marketing: How it’s progressing – and how it isn’t NEW YORK – December 7, 2021 – A year on from the release last year of WARC’s Guide to brand activism in the Black Lives Matter era, WARC’s just-launched Spotlight US measures industry DEI progress, and what it takes to maintain momentum. Cathy […]


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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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