23. December 2024
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August 2, 2024
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Business & EconomyGlobal Business

Gaming worth $184bn globally but advertiser spend is fractional

8min2
Two in five people worldwide are active gamers 26.7% year-on-year rise in average revenue per user for in-app gaming ads A complex ecosystem, game publishers are working to build advertising capabilities and prove its effectiveness WARC Global Advertising Trends | Gaming: Advertising’s untapped opportunity 01 August 2024 – Gaming has a vast global audience and […]
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February 7, 2024
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Business & EconomyGlobal Business

Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers

6min5
In the US brands are expected to spend an additional $2bn on the Paris Olympics while Euro 2024 will drive €250m in incremental ad spend across Europe – yet the boost will not be enough to reverse TV’s decline WARC Global Advertising Trends: Sports media in the era of fragmentation 7 February 2024 – At […]
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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.

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