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Anglostratits
February 18, 2021
Next-Gen-TV-report-image.jpg
Art & MediaBusiness & EconomyGlobal Business

Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms

14min
The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data by WARC lays bare the impact of COVID-19 on broadcast TV for the first time   WARC Global Advertising Trends: Next Generation TV 18 February 2021 — Advertising spend on broadcast television (excluding political ads) fell by […]
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