19. April 2025
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Anglostratits
April 16, 2025
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Business & EconomyGlobal Business

Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

9min16
Globally, 51% of ad spend goes to professionally-produced content, down from 72% in 2019 On average, 3.7% of total UK TV ad spend is allocated to news programming Tech, healthcare and direct-to-consumer drive news media spend in the US India defies global trends with 6% YoY growth in newsbrand ad spend WARC Global Advertising Trends: […]
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February 18, 2021
Art & MediaBusiness & EconomyGlobal Business

Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms

14min4
The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data by WARC lays bare the impact of COVID-19 on broadcast TV for the first time   WARC Global Advertising Trends: Next Generation TV 18 February 2021 — Advertising spend on broadcast television (excluding political ads) fell by […]
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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.

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