WARC Archives - Lanka Business News

March 27, 2025

Growth forecasts for advertising spend have been downgraded this year (-0.9pp to +6.7%) and next (-0.7pp to +6.3%), equivalent to a $19.8bn cut. The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs set to bite from H2 2025. Automakers, retailers and tech brands are […]

February 13, 2025

Global podcast ad spend will exceed $5bn in 2025 (+7.9%) and $5.5bn in 2026 (+6.5%) Video podcast consumption is growing. YouTube is the most popular platform Podcast audiences are more receptive to ads The US is the world’s largest podcast ad market at $2.4bn WARC Global Advertising Trends: Podcast media sets sights on video boom […]

January 29, 2025

Overinvesting in performance advertising reduces full revenue ROI by an average of 40% Shifting from performance-only to a mixed approach increases full revenue ROI by an average of 90% CMOs should allocate at least 30%, but usually between 40% and 60%, of budget to brand building Integration of brand and performance is key; siloed thinking […]

January 17, 2025

WARC releases The Future of Media 2025 highlighting trends in media planning, advertising investments and the media ecosystem 16 January 2025 – WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend has more than doubled over the last […]

December 4, 2024

A new white paper by WARC Advisory and Audacy explores the perceptual barriers driving the gap between audio advertising spend and audio consumption in the U.S. In-depth interviews were conducted with more than 20 experts across leading brands, agencies, measurement companies and publishers. This white paper challenges long-held assumptions and demonstrates audio’s ability to drive […]

November 13, 2024

WARC releases Marketer’s Toolkit 2025 providing marketers with strategic support for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends research, insights from 1,100+ marketers worldwide and one-to-one interviews with marketing leaders 12 November 2024 – Improving economic conditions, the tension between social media and brand safety, the growing cohort of […]

August 26, 2024

Projected 10.5% rise in global spend this year represents a 2.3 percentage point (pp) upgrade to WARC forecast, reflecting the uptake of AI-enabled media tools North America to grow 8.6% this year to $348bn, APAC market worth $272bn but growth cools to just 2.0%, Europe forecast to rise 5.0% to $165bn, Latin America +6.2% to […]

August 14, 2024

More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern New survey-led research by WARC and NewtonX explores major trends in programmatic 14 August 2024 – WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together […]

July 25, 2024

The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America 24 July 2024 – WARC has today released its 2024 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories, with additional regional highlights for […]

June 5, 2024

Insights from the WARC Awards for Effectiveness 2024 – APAC regional awards 4 June 2024 – Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024 – Asia Pacific, honouring marketing and strategic effectiveness, WARC has today published an insights report outlining themes and successful marketing […]

Global ad market prospects downgraded by $20bn in the face of widespread disruption from trade tariffs

Podcast publishers expand into video to boost growth as advertising investment gains remain slow

CMOs need to plan for ‘The Multiplier Effect’ between brand and performance techniques

Media in 2025: defined by abundance, driven by algorithms

The Audio Investment Gap: Breaking Down The Barriers

Two-thirds (65%) of marketers expect business conditions to improve next year

Global advertising spend to top $1trn for first time this year

Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year

Consumer confidence shows signs of improvement as three in five (61%) say their finances will improve in the next six months

A re-focus on sales growth and brand building are the driving force for effective marketing in Asia-Pacific