WARC Archives - Lanka Business News

December 4, 2024

A new white paper by WARC Advisory and Audacy explores the perceptual barriers driving the gap between audio advertising spend and audio consumption in the U.S. In-depth interviews were conducted with more than 20 experts across leading brands, agencies, measurement companies and publishers. This white paper challenges long-held assumptions and demonstrates audio’s ability to drive […]

November 13, 2024

WARC releases Marketer’s Toolkit 2025 providing marketers with strategic support for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends research, insights from 1,100+ marketers worldwide and one-to-one interviews with marketing leaders 12 November 2024 – Improving economic conditions, the tension between social media and brand safety, the growing cohort of […]

August 26, 2024

Projected 10.5% rise in global spend this year represents a 2.3 percentage point (pp) upgrade to WARC forecast, reflecting the uptake of AI-enabled media tools North America to grow 8.6% this year to $348bn, APAC market worth $272bn but growth cools to just 2.0%, Europe forecast to rise 5.0% to $165bn, Latin America +6.2% to […]

August 14, 2024

More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern New survey-led research by WARC and NewtonX explores major trends in programmatic 14 August 2024 – WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together […]

July 25, 2024

The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America 24 July 2024 – WARC has today released its 2024 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories, with additional regional highlights for […]

June 5, 2024

Insights from the WARC Awards for Effectiveness 2024 – APAC regional awards 4 June 2024 – Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024 – Asia Pacific, honouring marketing and strategic effectiveness, WARC has today published an insights report outlining themes and successful marketing […]

June 5, 2024

Amazon’s ad revenue is forecast to reach $52.7bn (+24.4%) in 2024 and $68.0bn in 2025 (+18.9%) AI-enabled e-commerce is projected to reach $16.8bn by 2030 WARC releases The Future of Digital Commerce 2024 report highlighting e-commerce trends in four key areas: retail media, omnichannel marketing, AI, and cloud-based data clean rooms 4 June […]

May 13, 2024

13 May 2024 – Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. New research published today by WARC, in partnership with TikTok, finds that adding […]

May 9, 2024

Insights from the WARC Rankings APAC – a new report by WARC Creative 9 May 2024 – A new report is released by WARC Creative summarising key insights from winning campaigns executed in Asia-Pacific that have ranked highly in the renowned industry benchmark, WARC Rankings 2024. Analysis of the world’s most awarded campaigns and companies […]

April 19, 2024

The Future of Measurement 2024, part of WARC’s Evolution of Marketing programme, explores major trends and emerging best practices in measurement 18 April 2024 – As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of […]

The Audio Investment Gap: Breaking Down The Barriers

Two-thirds (65%) of marketers expect business conditions to improve next year

Global advertising spend to top $1trn for first time this year

Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year

Consumer confidence shows signs of improvement as three in five (61%) say their finances will improve in the next six months

A re-focus on sales growth and brand building are the driving force for effective marketing in Asia-Pacific

WARC upgrades retail media advertising investment 2024 to $153.3bn worldwide

Adding short-form video to the media mix can improve brand recognition by 20%

Using partnerships to boost reach and entertainment to surprise consumers are top tactics for success in Asia-Pacific

Marketers are leaving value on the table by failing to measure the full impact of their marketing investments