23. December 2024
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October 1, 2024
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Business & Economy

Building a strong brand identity from the ground up: The strategic role of social platforms

7min2
By Nuwan Withanage In today’s highly digital world, a brand’s identity can make or break its success. For startups and small to medium-sized enterprises (SMBs) looking to establish themselves in competitive markets, building a strong brand identity is essential. Social platforms have emerged as powerful and cost-effective tools for shaping this identity, offering businesses unprecedented […]
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September 10, 2024
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Business & Economy

Leveraging social platforms for business growth in Sri Lanka

6min3
Platforms like TikTok are becoming integral for SMBs to reach their audience across different geographies By Indika De Zoysa It goes without saying that social platforms have evolved from a mere communication tool to a powerful catalyst for business growth. For businesses in Sri Lanka, leveraging social media is now optional but essential for navigating […]
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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.

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