December 4, 2024
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7min
A new white paper by WARC Advisory and Audacy explores the perceptual barriers driving the gap between audio advertising spend and audio consumption in the U.S. In-depth interviews were conducted with more than 20 experts across leading brands, agencies, measurement companies and publishers. This white paper challenges long-held assumptions and demonstrates audio’s ability to drive […]


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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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