period Archives

October 18, 2024

Creating a safe space for personalized menstrual health Fems, Sri Lanka’s leading feminine hygiene brand, has proudly launched ‘Fio’, the country’s first trilingual period tracking app on 15th October 2024. The app is designed to empower women by providing credible menstrual health education, cycle tracking, and a safe space for personalized health advice. The groundbreaking […]

February 6, 2023

Committed to removing the stigma around menstruation, the latest Fems TVC uses red colour to depict period blood for the first time ever in the advertising of the sanitary napkin category in Sri Lanka. A leading feminine hygiene care brand owned by Hemas Consumer Brands, Fems is establishing a benchmark for others […]

March 21, 2022

18th March 2022: The “Taxing Menstrual Hygiene Products in Sri Lanka: a policy analysis” study reveals that over 50% of women in Sri Lanka experience period poverty; indicating that 50% of households with women of menstruating age do not report spending any money on sanitary napkins. The study was published through […]

Fems launches ‘Fio’ – Sri Lanka’s first trilingual Period Tracking App

“Going Red for Real: Fems Challenges Menstruation Taboos with Bold TV Campaign”

Sri Lanka’s period poverty rate is at 50%, new study shows