June 7, 2023
8min
Colombo, 7th June 2023: Sri Lanka’s 2nd largest life insurer Softlogic Life launched Sri Lanka’s first artificial intelligence (AI) TV commercial, recreating four of the most iconic music legends of the country; H.R.Jothipala, Milton Mallawarachchi, Clarence Wijewardena and Sunil Perera using “deepfake” technology. The creative campaign, which shows the four artists performing […]