22. November 2024
සිංහලADVERTISE
   
Anglostratits
February 7, 2024
Linear-TV_-ad-spend-quarterly-growth.jpg
Business & EconomyGlobal Business

Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers

6min
In the US brands are expected to spend an additional $2bn on the Paris Olympics while Euro 2024 will drive €250m in incremental ad spend across Europe – yet the boost will not be enough to reverse TV’s decline WARC Global Advertising Trends: Sports media in the era of fragmentation 7 February 2024 – At […]
CONTINUE READING
December 6, 2021
Ernsoft.jpg
Business & EconomyTechnology

Pankaj Tripathi of Vernost Marketing Technology takes ownership of Lanka Premier League (LPL) Kandy franchise

3min
      03 December 2021 – Colombo: The Lanka Premier League (LPL) Kandy-based franchise has new owners as Vernost Marketing Technology Solutions CEO Pankaj Tripathi and Safexpay Founder and CEO Ravi Gupta have stepped forward to co-own the franchise in the upcoming second season of the premier T20 tournament of the country to be […]
CONTINUE READING

About us

Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.

Follow Us
Newsletter