Media Archives - Lanka Business News

October 31, 2024

Wins 03 Gold and 02 Silver awards for Softlogic Life’s ‘Legends’ and ‘Christmas Tree of Hope’ campaigns 30 October, 2024: Adding another set of industry mettle to its portfolio, New Media Solutions (NMS), a leading player in homegrown media, brand communications, and public relations, won 06 awards at the SLIM DIGIS, including the coveted Grand […]

May 13, 2024

13 May 2024 – Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. New research published today by WARC, in partnership with TikTok, finds that adding […]

February 26, 2024

January 19, 2024

WARC releases The Future of Media 2024 highlighting trends in media planning, advertising investments and the media ecosystem 17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are […]

New Media Solutions garners top honours at SLIM DIGIS, wins Grand Prix award

Adding short-form video to the media mix can improve brand recognition by 20%

Clarification by CBSL on Salary Hike

Brands face challenges in planning for quality marketing in an AI-driven world