Marketers Archives - Lanka Business News

December 6, 2024

WARC releases The Voice of the Marketer 2025 – a deep dive into a global survey of 1,000+ marketers 5 December 2024 – Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The […]

April 19, 2024

The Future of Measurement 2024, part of WARC’s Evolution of Marketing programme, explores major trends and emerging best practices in measurement 18 April 2024 – As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of […]

June 2, 2023

By now, marketers know that they need to work hand in hand with artificial intelligence (AI) to be successful in this era driven by technological advancements. According to the most recent data, more than 650 million unique branded content pieces are posted every day but 87% of them fail in achieving any […]

November 17, 2022

The Effie Awards Sri Lanka, the world-renowned international awards program, organized by the Sri Lanka Institute of Marketing (SLIM), the apex body of marketing profession, is a coveted event that is highly anticipated and celebrated by advertising agencies and marketers, both locally and globally, as the most distinguished honour in the industry. […]

July 12, 2022

The conference is known for its hard hitting speaker format – with no sales pitches JOHANNESBURG, South Africa, July 12, 2022/APO Group/ — Thirty thought leaders from Africa and beyond will appear over the course of one day at South Africa’s premier marketing conference, the Nedbank IMC (https://IMCConference.com). The theme is […]

July 11, 2022

Colombo, July X, 2022: Sampath Bank signed a mutually beneficial memorandum of understanding (MOU) agreeing to act as a corporate sponsor for the Association of International Marketing Graduates in Sri Lanka (AIMGSL). The organization for professional marketers with globally-recognized marketing credentials, AIMGSL offers mentoring, counseling, hands-on training, workshops and networking opportunities […]

Two out of three (65%) marketers expect business to improve next year while a third (34%) expect marketing budgets to increase

Marketers are leaving value on the table by failing to measure the full impact of their marketing investments

Unlocking New Possibilities: The Impact of Deep Fake Technology on Brand Storytelling

Effie Awards SL 2022 to recognize best marketing efforts during turbulent times

Over 1000 African marketers to join top virtual conference on 29 July

Sampath Bank signs MOU with AIMGSL, the body representing internationally-qualified professional marketers