LIONS Archives - Lanka Business News

May 14, 2024

A total of 171 campaigns shortlisted across 35 markets and 12 categories Judged by over 120 senior marketing leaders and industry experts spanning five regions 14 May 2024 – The shortlists are announced for the The WARC Awards for Effectiveness 2024 in association with LIONS. Restructured for 2024, these awards build on the legacy of WARC’s previous shows to […]

December 13, 2022

In an effort to ease the starvation and malnutrition of children of Sri Lanka in the current economic conditions that have made millions of Sri Lankan food insecure, the Lions & Leos of Multiple District 306 Sri Lanka (MD 306), have launched the ‘Fight Child Hunger’ project, with the core objective of […]

October 28, 2021

B2B marketers can improve effectiveness with larger, longer-term and more broadly targeted B2B campaigns London and New York, October 28, 2021 – WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest and most comprehensive studies ever carried out on the effectiveness of B2B marketing. The research is part of an […]

Shortlists revealed for The WARC Awards 2024

Lions & Leos of Sri Lanka together launch ‘Fight Child Hunger’ project to feed school children

B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute. Applying the newly revealed “B2B Effectiveness Code” can drive real change