May 14, 2024
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7min
A total of 171 campaigns shortlisted across 35 markets and 12 categories Judged by over 120 senior marketing leaders and industry experts spanning five regions 14 May 2024 –  The shortlists are announced for the The WARC Awards for Effectiveness 2024 in association with LIONS. Restructured for 2024, these awards build on the legacy of WARC’s previous shows to […]

October 28, 2021
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12min
  B2B marketers can improve effectiveness with larger, longer-term and more broadly targeted B2B campaigns London and New York, October 28, 2021 –  WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest and most comprehensive studies ever carried out on the effectiveness of B2B marketing. The research is part of an […]


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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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