23. December 2024
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December 13, 2024
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Business & EconomyGlobal Business

Facebook global advertising revenue to surpass $100bn in 2024 fuelled by innovation in AI and commerce to attract Gen Z

8min16
Retailers will invest $20bn on Facebook in 2024 Facebook has a global advertising audience of 2.2 billion. More than three-quarters of US adults use Facebook But share of the global social market is dwindling: 88.9% in 2013 to 38.2% by 2025 Asian advertisers are targeting Western consumers on Facebook Brands using AI tool Advantage+ see […]
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September 30, 2024
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Business & Economy

Mapping Sri Lanka’s hidden gems: how TikTok is shaping global travel

8min3
In a world where travel dreams are sparked by 15-second videos, TikTok has been rewriting the rules of exploration. Old-school travel guides long forgotten, now TikTok’s vibrant platform has become the gateway to global wanderlust, with Sri Lanka stealing the spotlight. With jaw-dropping visuals, captivating stories, and creative collaborations, TikTok is showcasing Sri Lanka’s rich […]
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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.

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