Gen Z Archives - Lanka Business News

December 13, 2024

Retailers will invest $20bn on Facebook in 2024 Facebook has a global advertising audience of 2.2 billion. More than three-quarters of US adults use Facebook But share of the global social market is dwindling: 88.9% in 2013 to 38.2% by 2025 Asian advertisers are targeting Western consumers on Facebook Brands using AI tool Advantage+ see […]

September 30, 2024

In a world where travel dreams are sparked by 15-second videos, TikTok has been rewriting the rules of exploration. Old-school travel guides long forgotten, now TikTok’s vibrant platform has become the gateway to global wanderlust, with Sri Lanka stealing the spotlight. With jaw-dropping visuals, captivating stories, and creative collaborations, TikTok is showcasing Sri Lanka’s rich […]

November 30, 2020

Defined as the demographic cohort between the late 90s to the early 2010s, one of the main challenges faced by Gen Z in the higher education industry is needling through an overabundance of choice. When selecting the best-fit university, prospective students take great care in making thoroughly informed decisions to pave their higher education pathways. […]

Facebook global advertising revenue to surpass $100bn in 2024 fuelled by innovation in AI and commerce to attract Gen Z

Mapping Sri Lanka’s hidden gems: how TikTok is shaping global travel

How to Market to Gen Z Students