24. April 2025
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Anglostratits
April 16, 2025
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Business & EconomyGlobal Business

Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

9min18
Globally, 51% of ad spend goes to professionally-produced content, down from 72% in 2019 On average, 3.7% of total UK TV ad spend is allocated to news programming Tech, healthcare and direct-to-consumer drive news media spend in the US India defies global trends with 6% YoY growth in newsbrand ad spend WARC Global Advertising Trends: […]
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May 21, 2024
AchievementsBankingBusiness & Economy

DFCC Bank Clinches 4 Gold Awards

5min20
DFCC Bank was honoured for its marketing campaigns on digital platforms with 4 prestigious Gold Awards for outstanding Creativity, Innovation, Effectiveness, and Corporate Social Responsibility at the illustrious awards ceremony held in Mumbai. The ACEF event, established in 2012-13, is a prominent platform that fosters learning, networking, and recognition in customer engagement, branding, marketing, and […]
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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.

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