15. November 2024
සිංහලADVERTISE
   
Anglostratits
July 28, 2021
DDMP-LAUNCH-PANEL-IMAGE.jpg
Business & EconomyTechnology

Producing Future-Ready Sri Lankan Marketers: SLIM Launches Data-Drive Marketing Professional

8min
      The modern marketer should be two things: Agile and Data-hungry. Today, consumers have become extremely picky about the products they buy and the messages they choose to read. In response, marketers have to curate personalised messages to approach various customer segments, which requires data. The influx of information marketers receive every day […]
CONTINUE READING
July 24, 2021
Making-Marketers-Future-Ready.jpg
Business & EconomyTechnology

Making Marketers Future-Ready: SLIM Launches Data-Drive Marketing Professional

7min
  The wave of digital channels and shifting consumer behaviour has impelled marketers to collect and analyse data to thrive. Marketers have unprecedented access to individual transaction-level data and can match that with the customer’s exposure to marketing activities and ads. Hence, businesses should embrace data collection and evolve with technology to become the frontrunners […]
CONTINUE READING

About us

Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.

Follow Us
Newsletter