CEAT Archives - Page 2 of 4

June 1, 2023

CEAT Kelani Holdings has invested in a second Company Invested Dealer Operated (CIDO) outlet in Sri Lanka, persevering with its plan to establish CEAT flagship stores around the island to create exclusive spaces for the brand. The new CEAT flagship store was formally declared open recently at Asanka Tyre House, Madampe, located […]

April 17, 2023

CEAT Kelani Holdings has gifted traffic safety equipment to another 20 schools located close to main roads and in high congestion zones in the first three months of 2023, as part of the Company’s continuing commitment to make commuting safer and smarter, especially for school children. The donation of 330 items comprising […]

January 26, 2023

IATF members include BMW Group, Ford Motor Company, General Motors, Jaguar Land Rover, Mercedes-Benz Group AG, Renault Group & Volkswagen AG Three manufacturing plants of CEAT Kelani Holdings have been awarded IATF 16949 that verifies that their products meet exceptionally high quality standards and supply chain efficiency, making CEAT Sri Lanka the […]

October 25, 2022

Benchmarks six made-in-Sri Lanka car and SUV tyre variants against major competitor brands at NATRAX in Indore Six sizes of locally-manufactured CEAT radial tyres were recently tested rigorously against the major competitor brands as part of an ongoing process to further develop CEAT’s existing product range and assess individual product performance by […]

July 25, 2022

§ Takes trophies, cash prizes and certificates to doorsteps of dealers who contributed the most to Company’s performance CEAT Kelani Holdings has honoured 99 leading tyre dealers in Sri Lanka by presenting them with award trophies, cash prizes and certificates at their doorsteps, adapting to the challenges of the times […]

June 16, 2022

A series of gruelling field tests commissioned by CEAT Kelani Holdings for some of its top-selling motorcycle tyres has concluded that they hold their own against those of the two biggest competing brands, one from Sri Lanka and the other from India. The benchmarking exercise was conducted at India’s state-of-the-art National […]

May 25, 2022

CEAT Kelani Holdings has been appointed as the official tyre supplier for Tata Ace HT series compact trucks which are assembled in Sri Lanka by DIMO in collaboration with India’s largest automobile manufacturer TATA Motors. CEAT RHINO PLUS TL tyres in the size of 155R12 8PR, manufactured at the CEAT Kelani […]

May 18, 2022

Launches distribution channel expansion with ‘SIS’ and ‘CIDO’ outlets to drive premiumisation and enhance customer, dealer experience CEAT Kelani Holdings has begun the rollout of two new retail concepts in Sri Lanka for the CEAT brand, already the strongest and most valuable tyre brand in the country according to Brand Finance. […]

April 19, 2022

Ranked Most Valuable Brand in ‘Tyre’ category Achieves brand value growth of 44% Retains Brand Rating of AAA-, the second highest awarded to consumer brands in Sri Lanka CEAT, Sri Lanka’s highest-selling pneumatic tyre brand, has been ranked the Most Valuable Brand in the ‘Tyre’ category and has advanced 10 places […]

March 22, 2022

Says CEAT Secura Drive SUV 215/55 R17 offers Honda Vezel and other SUV owners a viable alternative to imported radials CEAT Kelani Holdings has taken its radial tyre manufacture to a new paradigm with the launch of the first of a range of high-performance 17-inch tyres for medium-sized SUVs like the […]

CEAT sticks with Sri Lanka retail chain upgrade plan opening new flagship store in Madampe

CEAT covers 20 more schools with ‘Road Safety for School Children’ initiative

CEAT first tyre producer in Sri Lanka to be IATF 16949 certified

CEAT revisits Indian test track to put its radial tyres through their paces

CEAT adopts new model to honour top dealers of 2020-21

CEAT pits its motorcycle tyres against competitors’ at Indian test track

CEAT official tyre supplier for locally assembled Tata Ace HT

CEAT rolls out new premium retail concepts in Sri Lanka to match brand’s growth

CEAT climbs 10 places in 2022 Brand Finance rankings

CEAT breaks new ground with locally made high-performance 17-inch tyre