January 19, 2024
Future-of-Media-2024-title-and-chapter-covers-_1_.jpg

18min43
WARC releases The Future of Media 2024 highlighting trends in media planning, advertising investments and the media ecosystem 17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are […]

March 23, 2022

55min0
Ranked #1: Campaign: Crazy Dreams | Creative agency: FP7McCann Dubai | Media agency: Zenith Bogotá | Digital/Specialist agency: Publicis Sapient Seattle | Network: McCann Worldgroup | Holding company: WPP | Brand: McDonald’s | Advertiser: AB InBev | Country: USA 17 March 2022 –- The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s […]


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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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