April 4, 2025
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11min17
● Landmark study proving that brand building works in delivering growth in dynamic Asian markets ● Campaigns that have a 50% brand investment proven to boost performance now – not just in the future ● Brands that invest time into cultural connection are twice as effective WARC releases new research in The Pace Principle 4 […]

June 5, 2024
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6min25
Insights from the WARC Awards for Effectiveness 2024 – APAC regional awards 4 June 2024 – Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024 – Asia Pacific, honouring marketing and strategic effectiveness, WARC has today published an insights report outlining themes and successful marketing […]


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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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