Swedish Trading Company, a historic company witnessing a resurgence under a new generation of leadership hosted its “REIGNITE” Customer Day, on Friday, 24th November 2023, at Trace Expert City, Colombo 10. The event was held under the theme of “powering the industry, sustaining the planet” and unfolded from 2:00pm onwards, marking a significant occasion for the company.
REIGNITE symbolized a resurgence of Swedish Trading Company, together with its sister companies, General Sales Company and Swedish Trading Audio Visual, all founded by legendary businessman and visionary, Chandra Senanayake over his 50+ year career, beginning in 1968. Now under the leadership of the third generation of the family, the Group is undergoing a significant strategic shift that has propelled the company into capturing market share after a period of challenge and transformation.
Accordingly, the event’s objectives were multifaceted and centred around empowering customers and partners, by fostering strong and mutually beneficial partnerships. Through equipping valued customers with the skills and knowledge necessary to maximize the benefits of the showcased products and services, Swedish Trading Company, General Sales Company and Swedish Trading Audio Visual aimed to build a foundation for sustained success through collaborative partnerships.
Reflecting on the success of the event, Lasith Senanayake, Group CEO said, “The REIGNITE Customer Day was a reflection of our renewed commitment to excellence. We have navigated challenges, made strategic changes, and now, we are back stronger than ever. This event marks the beginning of a new era for Swedish Trading Company and the wider group, where innovation and customer satisfaction take centre stage. We look forward to growing together with our customers and partners, through collaboration and collective endeavours in the future.”
The focal point of REIGNITE was the launch of the GA VSDˢ – Atlas Copco’s cutting-edge air compressor. This third-generation compressor, a testament to technological advancement, offers up to 60% energy savings compared to fixed-speed compressors. Alongside this, the showcase of flagship products from Swedish Trading Company and General Sales Company, including Atlas Copco, SKF, and Xylem, highlighted the Group’s commitment to providing innovative solutions across various industries, from garments, tea, rubber and pharmaceuticals to water, electricity, and railways.
The long-standing relationship between Swedish Trading and their principal suppliers Atlas Copco and SKF – ever since the former’s inception in 1982 – was also highlighted at the event. Atlas Copco and SKF are the largest manufacturers in their respective fields. Atlas Copco is globally renowned for compressed air and gas, industrial tools and equipment, and vacuum solutions; whilst SKF for bearings and related products. A special training session was also conducted to empower customers and partners to broaden their knowledge and skills, underscoring the company’s dedication to building strong and mutually beneficial partnerships.
General Sales Company, a ISO 9001:2015 Quality Management Systems certified and rated under the ICTAD EM-2 category offered by CIDA, Sri Lanka, showcased their 40-year expertise in the water and waste water sectors, including pumping, transmission, treatment, monitoring, analysis and control. Their principal supplier Xylem, an S&P 500 listed company in USA, is the leader in developing innovative water solutions through smart technology across the water cycle through innovative solutions which use less energy, reduce operating expenses, and support sustainability efforts. They displayed that by working together, it can be ensured water is accessible, affordable, and safe for all.
The event also witnessed a special ceremony to recognize Swedish Trading Audio Visual’s achievement of ISO certification, recognizing the company’s more than two decades of excellence in providing audio visual solutions.
Accordingly, Swedish Trading Audio Visual is now ISO 9001:2015 Quality Management Systems certified and rated under the ICTAD EM-2 category offered by CIDA, Sri Lanka. Swedish Trading Audio Visual, a pioneering company in the industry, stands as the undisputed leader in the ELV, audio visual market in Sri Lanka.
Overall, REIGNITE witnessed a convergence of industry leaders, partners, professionals, and valued customers. It showcased not just products but a renewed vision for the future, where Swedish Trading Company, Swedish Trading Audio Visual and General Sales Company continue to lead with innovation, commitment, and a revitalized drive for excellence.
