The Swadeshi Industrial Works PLC, a leader in the herbal personal care sector, recently held the ‘Swadeshi Star Sales Awards 2023/24’ ceremony at the Jetwing Blue, Negombo. The event was designed to recognise excellence in sales, and reward top performers across the general and modern trade categories. Key business partners who contributed to the success of the company were also honoured at the event.
The event was designed to reflect Swadeshi’s core attribute of seamlessly blending Sri Lankan heritage with modern innovation. It opened with a traditional drumming ceremony, which was accompanied by the classic ‘Danno Bundunge’ melody, which transitioned into the uplifting notes of ‘Rise Up’ which symbolised the company’s journey ahead.
A welcome note by Ms. Chulodhara Samarasinghe, Deputy Chairperson/Managing Director of Swadeshi, highlighted in her welcome speech the need of collaboration, teamwork and hard work that is required to achieve the future goals of the company. The event was held to re-energise and to celebrate their achievements. She stated that it was necessary to push the boundaries to achieve greatness.
This address was followed by Mr. Amila Udawatte, Chief Executive Officer of Swadeshi, who reflected on the highlights and achievements of the previous year, and also outlined the strategies for the 2024/25 financial year. His address also focused on innovation, collaboration and maintaining the company’s strong connection to its roots. Mr. Udawatte also emphasized the need for growth in the personal care industry.
The event featured a multitude of entertainment, including several cultural performances, and a special rendition of ‘Isthuthi Sri Lanka’, underscoring Swadeshi’s unwavering commitment to its local values. Another highlight of the event was the launch of new Swadeshi Khomba Lemongrass Soap, which is a refreshing addition to the company’s product portfolio. This new product is designed to invigorate the body and provide long-lasting odour protection. The product aligns with Swadeshi’s commitment to offering high-quality, herbal personal care solutions to meet the needs of customers.
The event followed with the highly anticipated Star Sales Awards ceremony, which saw the top performers in sales recognised for their invaluable contributions, and business partners who were instrumental in the company’s growth.
The event concluded with the special Swadeshi team song which reinforce the teamwork of Swadeshi team.
Swadeshi’s dedication to sustainability and ethical practices was vastly evident throughout the evening. As a leading herbal care brand in Sri Lanka, the company uses only the finest locally sourced herbs, which under meticulous research and testing to ensure the finest quality. All products, including the ever-popular Swadeshi Khomba and Rani Sandalwood ranges are 100% vegetarian, cruelty-free and accredited by the UK’s Vegetarian Society. Swadeshi’s focus on ethical and ecofriendly practices extends through every aspect of the production process, to ensure consumers can make healthy and environmentally conscious choices.
Swadeshi’s 80-year legacy is built upon its commitment to sustainability, ethical practices and innovation. Founded in 1941, the company continues to lead the herbal personal market to date, with renowned products such as Swadheshi Khomba, Rani Sandalwood, Swadeshi Khomba Baby, Black Eagle Perfume, Khomba Body Wash and Rani Shower Cream ranges. All products from Swadeshi are registered under the National Medicines Regulatory Authority (NMRA) and meet international standards of quality, including ISO 9001-2015 certification. The fragrances are also certified by the International Fragrance Association (IFRA), ensuring they meet the highest safety standards.
The Swadeshi Star Awards 2023/24, was a celebration of both sales achievements and the reaffirmation of the company’s dedication to innovation, sustainability and ethical practices, ensuring remains at the forefront of the personal care industry.
