[Colombo, 19/5/2024] – Sunquick, a leading beverage brand renowned for its commitment to quality and innovation, has launched a groundbreaking campaign in collaboration with Affinity Integrated. This initiative brings to life the legendary ‘Nade Gura’, an ancient guide who traditionally escorted pilgrims up Adam’s Peak, also known as Sri Padaya, by transforming him into a virtual guide, using Virtual Reality (VR) technology. This technological milestone aims to enhance the visitor experience by reviving Nade Gura in an animated format, enriching the ascent with fascinating stories and insightful information.
Adam’s Peak is a sacred mountain in Sri Lanka, with a rich history and spiritual significance. It is respected and holds religious importance for all ethnicities and religions in Sri Lanka, and it has long been a pilgrimage and adventure destination. However, navigating its trails and appreciating its significance can be challenging for travellers. Recognising this, Sunquick partnered with local conservationists and storytellers to bridge this gap by digitally resurrecting ‘Nade Gura’.
The campaign features Nade Gura as a charismatic and knowledgeable virtual guide, leading adventurers on an unforgettable journey up Adam’s Peak. Through captivating animation and immersive storytelling, he shares tales of the mountain’s flora, fauna, and cultural heritage, offering a deeper understanding of its significance. Additionally, Virtual Nade Gura encourages environmental responsibility by reminding visitors to properly dispose of plastic waste—a critical issue at Adam’s Peak.
“At Sunquick, we believe in the power of innovation to enhance experiences and connect people with their surroundings. Our main goal was to revive Nade Gura as a virtual guide, highlighting our commitment to preserving local heritage and enriching the traveller’s journey using the modern technology, especially for the new generation.” says Chandima Samarasinghe, General Manager of Sunquick Lanka Pvt Ltd.
Central to the campaign is a series of promotional videos featuring the digital Nade Gura, inviting viewers on a virtual pilgrimage up Adam’s Peak. Each video highlights different aspects of the mountain’s beauty and history, from the mystical legends of the sacred footprint to the breathtaking views from the summit. The campaign has garnered significant attention, with over 50,000 scans in a short period.
“We are thrilled to partner with Sunquick on this innovative campaign. The inspiration struck when we observed that the younger generation was visiting Adam’s Peak mainly for the trend or the hype. This led us to the idea of integrating modern AI and VR technology to inspire a sense of wonder and reverence in everyone who embarks on this journey.” said Kavinda Namal, Co-Founder & Director of Digital and Client Relations at Affinity Integrated.
As travellers prepare to explore Adam’s Peak and its surrounding wonders, Sunquick’s campaign, featuring the virtual guide Nade Gura, promises to enhance their experience by bringing history to life.
