Written by Dr. TM Roh – President & Head of Mobile Communications Business, Samsung Electronics
Since I took over the reins at Samsung Mobile six months ago, so much has changed due to the pandemic. This new era is the “Next Normal” and mobile technology has a critical role in it. Today, distance learning, at-home fitness, online concerts, and so much more, have all been enabled by mobile technology.
As tech industry leaders, we have a special responsibility to help society continue to move forward. So many people depend on us to give them new ways to communicate, work, and connect.
At this summer’s Galaxy Unpacked, we’ll be introducing five new power devices that deliver on our vision to be the innovator of new mobile experiences. They combine power with seamless functionality and will help you live life to the fullest.
As I chart Samsung Mobile’s future, I am now sharing three bold and forward-leaning strategic priorities I’ve been focusing on.
Meaningful Innovations
At Samsung, we create every innovation to make your life better. Due to the pandemic, mobile devices have become the only way for people to work from home and stay connected.
In the past six months, we’ve super-charged our product line and invested heavily in R&D. We’ve rapidly deployed new solutions to do everything from improving video-chat technology to helping frontline workers stay safe.
This Next Normal will be a period of even bolder innovation. We’ll make mobile technology that’s more personal, intelligent, useful, and secure. We’ll develop more ground-breaking products as we roll out a range of Galaxy 5G devices in more markets.
Open Collaboration
The last few months have proved that unity is strength. It’s given me a newfound appreciation of the power of Samsung’s vast partner network.
Think about our collaboration with Google, Microsoft, Netflix and Spotify. We worked with Google to optimize video-calling and also expanded our partnership with Microsoft so that Galaxy smartphones and Windows PCs can share more in real-time.
We also believe in the power of partnerships because we want everyone – including start-ups, developers, and local communities – to achieve their dreams. The Samsung C-Lab start-up incubation program and Samsung NEXT are just a few ways we help entrepreneurs.
Operational Agility
The speed of change dictated by our new reality has emphasized the need for operational agility. With the pandemic, it means transforming quickly to look after our local communities, partners and employees.
This agility has enabled us to bring to life the powerful devices which we will be introducing at Galaxy Unpacked. We saw that people want devices optimized for work, play, and multi-tasking. Our commitment to innovation, coupled with our operational agility, meant we could completely reimagine the mobile experience.
Operational agility has also led to fundamental changes in how we deliver a mobile experience you can trust. Because protecting customers is our number one priority, we incorporate security across every single layer of your device. Today we are proud that our defense-grade Knox security platform protects more than a billion customers worldwide.
The Future of Mobile Innovation
In summary, these three strategic priorities will guide Samsung Mobile through the Next Normal and beyond. They’ll allow us to constantly reinvent ourselves to realize our vision of delivering new and innovative mobile experiences.
We’ll continue to expand the Galaxy ecosystem and deliver experiences that help you. It’s about putting you at the center of the Galaxy experience so that you can live life to the fullest.
You will be able to see what we have in store for you at Galaxy Unpacked on August 5th. For the first time, we will be broadcasting live from South Korea. We look forward to sharing it with you!