The Sri Lanka Apparel Exporters Association (SLAEA) held its 42nd Annual General Meeting, reaffirming its commitment to driving the industry forward amid evolving global challenges. Rajitha Jayasuriya officially assumed the role of Chairperson, pledging to strengthen Sri Lanka’s position as a trusted, ethical, and innovative apparel sourcing destination.
The other incoming office bearers appointed on the day are: Deputy Chairperson: Jeevith Senaratne, Treasurer: Hasib Omar, and Immediate Past Chairman: Indika Liyanahewage.
Hon. Dr. Harini Amarasuriya, Prime Minister of Sri Lanka, attended as the Chief Guest, accompanied by Minister of Industry and Entrepreneurship Development Hon. Sunil Handunneththi and U.S. Ambassador to Sri Lanka, Her Excellency Julie Chung. Their presence underscored the government’s commitment to fostering an environment conducive to growth and international collaboration.
Navigating challenges, Seizing opportunities
Addressing the gathering, incoming SLAEA Chairperson Rajitha Jayasuriya highlighted the resilience of Sri Lanka’s apparel sector despite economic headwinds and shifting global market dynamics.
“Our industry has withstood crises with remarkable determination, thanks to the dedication of our 350,000-strong workforce. However, to sustain growth, we must embrace technology, diversify our export markets, and strengthen our local supply chain. A proactive approach to innovation and policy reforms is essential if we are to remain competitive,” Jayasuriya stated.
She also emphasized the importance of strategic government support. “We need policies that attract investment into local fabric manufacturing, remove barriers to trade, and enhance ease of doing business. Strengthening Sri Lanka’s supply chain capabilities will ensure that our manufacturers remain resilient and agile.”
Govt’s commitment to industry growth
Prime Minister Harini Amarasuriya acknowledged the sector’s critical role in Sri Lanka’s economic recovery and its potential for further expansion.
“The apparel industry is more than just an economic driver; it is a symbol of Sri Lanka’s resilience, innovation, and global connectivity. My administration is committed to creating a policy framework that supports apparel exporters, enhances trade agreements, and ensures that our workforce thrives in a rapidly changing global economy,” she said.
She further stressed the need for industry-government collaboration. “We recognize the challenges posed by global market shifts, digital transformation, and sustainability demands. Our goal is to work closely with the SLAEA and industry leaders to implement policies that strengthen Sri Lanka’s competitiveness while upholding ethical and sustainable manufacturing practices.”
Future-focused strategy
Jayasuriya outlined key priorities for the SLAEA under her leadership:
- Technology & innovation: Encouraging automation, digitalization, and AI-driven solutions to enhance productivity and transparency.
- Market diversification: Reducing dependence on traditional markets by exploring emerging economies and new trade opportunities.
- Workforce development: Investing in skills training and policies that empower workers, particularly women, to drive long-term industry growth.
- Policy advocacy: Strengthening trade agreements and improving business-friendly regulations to attract investment.
“The global apparel landscape is shifting, and Sri Lanka must stay ahead of the curve. This means being adaptable, innovative, and strategic in how we engage with international markets,” Jayasuriya concluded.
As Sri Lanka’s leading export sector, apparel remains a pillar of economic stability, contributing significantly to foreign exchange earnings. With strong industry leadership and government support, the SLAEA is poised to drive the sector toward a future of sustained growth and global recognition.
