Santa’s sleigh in action using drone technology
In a dazzling display of creativity and innovation, Softlogic Life, Sri Lanka’s leading life insurer with the largest customer base, illuminated Colombo’s night sky at Galle Face Green with a festive spectacle like never before. For the first time in Sri Lanka, Santa Claus was seen flying in a sleigh against the starry Colombo sky, mesmerizing children and adults alike. This extraordinary moment, brought to life using cutting-edge drone technology, showcased Softlogic Life’s unwavering commitment to delivering on its promises in ways that are innovative, creative, and unprecedented.
Softlogic Life partnered with the country’s leading drone operators, ‘Drone Mudiyanse,’ to bring this dream to reality. Utilizing two state-of-the-art drones, the company flew a 12ft long Santa sleigh alongside its brand messaging over Galle Face Green, spreading hope, joy, inspiration and Christmas cheer to a delighted crowd. Social media lit up with photos and videos of the flying sleigh, as attendees shared their excitement and awe, spreading the festive cheer nationwide. The initiative’s success highlighted how technology, when paired with a clear commitment to delivering a promise, can create unforgettable and inspiring experiences.
“At Softlogic Life, we have always been committed to delivering on our promises—and we often turn to technology to achieve that in ways that are bold, innovative, and never seen before,” said Chamindri Pilimataluwe, Head of Marketing at Softlogic Life. “Flying Santa Claus across the Colombo sky was our way of bringing a moment of inspiration, joy, and hope closer to home for all Sri Lankans. As a trendsetter and the most innovative insurer in Sri Lanka, we believe we have a responsibility towards inspiring our communities to dream bigger and bolder and we hope that this drone-powered spectacle proved how a little bit of creativity and innovation can be used to make the impossible, possible. For us this initiative was not just a visual treat but a tangible example of showing how Softlogic Life uses technology to deliver on its promises while inspiring a nation to turn dreams into reality.”
Echoing this sentiment, Managing Director Iftikar Ahamed stated, “Our promises to our 1.5 customers goes beyond financial security; it is about delivering exceptional experiences that inspire trust, hope and positivity, so that every Sri Lankan can aspire to a great quality of life. Whether it’s a flying Santa sleigh using drone technology or settling an insurance claim in minutes using AI technology, we’re committed to reimagining possibilities, setting new benchmarks and delivering as promised.”
Softlogic Life’s collaboration with Drone Mudiyanse marked yet another milestone in its journey of innovation, setting a new benchmark for festive celebrations in Sri Lanka. By livening up the holiday season, the company underscored its mission to go beyond traditional boundaries, using technology to transform ideas into inspiring experiences. This one-of-a-kind event made possible through the company’s creative use of technology, reaffirmed Softlogic Life’s reputation as a trailblazer in the industry, blending imagination and innovation to deliver promises. The sight of Santa and his sleigh soaring across the night sky, inspired and fascinated large groups of onlookers both young and old who lit up social media with many more joyful thoughts and sentiments for the season.
Contact:
Upeksha.Hettiarachchi@softlogiclife.lk
