Colombo, 18th October 2021:
Heralding the transition to digital platforms, as the National Marketing Body of Sri Lanka, the Sri Lanka Institute of Marketing (SLIM) has decided to announce its role as the official partner from Sri Lanka for the eWorld Marketing Summit 2021. A 48-hour online summit that provides a forum for brand giants and business innovators to share their success stories to a diverse audience, the eWorld Marketing Summit is a prestigious event featuring a plethora of specialised speakers. This virtual event will be held from 6th to the 7th of November 2021 and is projecting over 150,000 participants from across the world.
With a global theme of “Hello Tomorrow, Building the Next New Normal”, this esteemed virtual gathering joins marketing professionals, business leaders, government leaders, entrepreneurs, academics and students from diverse arenas such as business, engineering, medicine, social sciences and more. Among the multitude of eminent speakers are two of Sri Lanka’s finest professionals – Dilhan C. Fernando, the CEO of Dilmah Tea and Shalin Balasuriya, the Co-Founder of Spa Ceylon Ayurveda Wellness.
The brainchild of the father of marketing, Professor Philip Kotler, the eWorld Marketing Summit unites innovative minds from the corporate, public, non-profit and academic spheres to explore ways to improve the world with better marketing. With over a hundred participating countries, more than a hundred world-renowned speakers and a 48-hour non-stop broadcast worldwide, this event is open to any and all interested parties, regardless of their area of expertise. Some of the celebrated speakers at this event include: Mauro Porchini, the Global Chief Design Officer of PepsiCo, USA; Tatsuhiko Fukatani, the President of Nestle, Japan; Amir Paracha, the CEO of Unilever, Pakistan; Michael G. Jacobides, a Professor from London Business School, UK; Asako Hoshino, the Executive President of Nissan Motors Corporation; David Reibstein, a Marketing Professor from Wharton Business School, USA and many more. By facilitating entrance to this global online summit, individuals and groups stand the chance to learn as they obtain valuable advice on turning around a troubled company, owning businesses, helpful tips for starting a home business, helping a community start their own social enterprise, navigating through turbulent times and so much more.
Key topics that will be covered include but are not limited to value creation, design thinking and modelling, new product development, customer journey mapping, market segmentation, behavioural analytics, targeting and positioning through pricing, Omni-channel strategy, digital marketing, digital transformation, influencer marketing, customer data management, customer-centric culture and leadership, BlockChain technology, Marketech, social entrepreneurship and management of technology. Furthermore, start-ups marketing, social marketing, healthcare marketing, online negotiations, the internet of things, content development and management, public relations, the interconnectedness of marketing functions and winning through innovation are expected specialities that will be discussed.
Speaking to Thilanka Abeywardena, the President of SLIM, “We are honoured to be the official partner from Sri Lanka to promote the eWorld Marketing Summit 2021. As we work towards a ‘Future-Ready Sri Lanka’ that is equipped to adapt to changes in the market, we believe that learning from global leaders would encourage strategic thinking, innovation and marketing excellence. We hope that many aspiring businesspersons and entrepreneurs will attend this event, so that we, as a country, may grow as a whole.”
“Every industry across the globe has been forced to adapt to the new norms and changes that have arisen over the past few years. By listening to industry experts, international and local, discuss some of the most pressing marketing issues, marketers only have room to grow. Education is the key and by encouraging increased learning and ensuring accessibility, we hope to nurture the entrepreneurs of tomorrow,” said Sanath Senanayake, CEO/Executive Director of SLIM.
Endorsed by Professor Phillip Kotler, the Father of Modern Marketing and Dr Fahim Kibria, the CMO of the World Marketing Summit and with opportunities to learn about business growth, better strategies for development and improving client loyalty, the eWorld Marketing Summit 2021, is a must-attend event for any aspiring marketer and entrepreneur.
With two days of full access to over 100 speaker sessions, an eWMS Attendance Certificate signed by Prof. Philip Kotler, the Father of Marketing, on-demand access to eWMS content for one month, post-event and free access to the Digital Big Bang Marketing Book, curated by 100 marketing gurus, the eWMS 2021 is a goldmine for aspiring future marketers.
Furthermore, the opportunity to be a part of the Kotler Community is available to all attendees. Become a member of the Kotler Alumni, subscribe to Kotler Impact Events and enjoy special discounts on World Marketing Summit and free passes to Kotler Awards and Kotler Networking Week.
Tickets are priced at USD30 and, in preservation of the ideas and strategies of Dr Kotler regarding the battle against COVID-19, a portion of ticket proceeds (USD2.5 per ticket) will be donated to a public fund for vaccines. Visit https://ewms.slim.lk/ to purchase your eTicket and for more information contact Asanga at (+94) 70 299 9927 or Mihirinie at (+94) 70 370 1166.
