Sri Lanka Institute of Marketing (SLIM), the organizer of the Effie Awards in Sri Lanka, recently announced entry submission for its 2019 competition at a press conference, followed by a workshop facilitated by senior Effie Jurors.
Launched in 1968, by the New York American Marketing Association, the Effie Awards is recognized by advertisers and agencies globally as the pre-eminent award in the industry, honouring any and all forms of effective marketing communications that contribute to a brand’s success.
Additionally, the Effie Awards is respected by the Advertising fraternity as the weight of evaluation is considered greater towards results than mere creativity and execution.
Providing insight into the competition, SLIM has uploaded the comprehensive entry kit on Sri Lanka’s official Effie Awards site – www.effie.lk. The competition calendar, entry categories with definitions, entry process, entry submission check list, reasons for disqualifications of an entry, judging criteria, Effie Index and point allocation etc., have been clearly set out in the Effie Sri Lanka entry kit.
In keeping with the ever-evolving advertising industry, Effie Awards Sri Lanka, in addition to the existing categories, has introduced four new categories this year’s competition such as Media Effies: Media Content Partnerships and Data-Driven, Specialty Audience: Influencers and Youth Marketing, Positive Change: Environmental Goods, Health: Disease Awareness and Education & Advocacy.
The qualifying period to enter work or cases is from 1st January to December 2018, from which the jury will assess campaign effectiveness. The last call for entries is Friday, 22nd July 2019.