Colombo, Sri Lanka: Singer Sri Lanka proudly celebrated the exclusive unveiling of four new smartphones at a glamorous nubia brand launch, the newest addition to its illustrious portfolio of international brands. The event marked the introduction of a new wave of innovation and power to the Sri Lankan market, catering to a discerning audience seeking a premium mobile experience and the opportunity for authentic self-expression.
The launch showcased the newest offerings from nubia, a leading global smartphone brand renowned for its superlative technology, and included the nubia Neo 2 5G, nubia Focus Pro 5G, nubia V60 and nubia V60 Design models.
Expressing his thoughts, Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companies said, “We are excited to introduce nubia’s innovative smartphones to the Sri Lankan market. Our collaboration with nubia reinforces our commitment to providing our customers with the latest in technology and exceptional service.”
The event unveiled four key nubia smartphone models designed to enhance user experience across different market segments. The nubia Neo 2 5G is tailored for gaming enthusiasts, featuring a 50MP AF + 2MP FF rear camera and a 16MP front camera for stunning photos and selfies. Its 6000mAh battery with 33W fast charging ensures you stay powered up throughout intense gaming sessions. With memory options of (8+12)GB + 256GB and a 6.72″ FHD+ hole display boasting a 2400*1080 resolution and 120 Hz refresh rate, the Neo 2 5G promises a seamless and immersive gaming experience.
For photography enthusiasts, the nubia Focus Pro 5G is a standout choice. Equipped with a 108MP AF (OIS) + 5MP FF + 2MP FF rear camera and a 32MP front camera, it captures professional-quality images and videos. The 5000mAh battery with 33W fast charging keeps you connected on the go, while the memory options of (8+12)GB + 256GB ensure ample storage for all your high-resolution photos and apps. Like the Neo 2 5G, it features a 6.72″ FHD+ hole display, offering a crisp and vibrant viewing experience for all your visual content.
“We are thrilled to partner with Singer to unveil nubia smartphones in Sri Lanka,” commented Zhang Yan Meng, ZTE Terminal Director (Global). “The excellent after-sales care and extensive island-wide distribution network make Singer the perfect partner for us. We are confident that this collaboration will put innovative, best-in-class technology in the hands of Sri Lankan users and give them an exceptional user experience, aligning perfectly with our commitment to innovation and customer satisfaction,” he added.
Founded in 2012 by ZTE and established as an independent innovator in 2015, nubia has earned a reputation for its high-end smartphones featuring powerful processors, stunning displays, and advanced camera systems. nubia’s diverse product lines cater to different user needs, and the brand continues to push boundaries with pioneering features like the innovative ‘Focus Pro 5G’.