Singer, Sri Lanka’s premier consumer durables retailer, has partnered with Signature Group, Malaysia’s largest Kitchen Cabinet and Wardrobe manufacturer.
With this new partnership, Singer aims to begin manufacturing Signature Kitchen systems and products in Sri Lanka. This collaboration is expected to reinforce Signature brand’s presence in Sri Lanka which treats the local consumers to a blend of Europeanness, elegance, style and products that are manufactured with high quality materials.
To showcase the new partnership, Singer will also be displaying Signature’s innovative product portfolio in Sri Lanka for the first time at Singer Homes, Rathmalana and will expand to 30 more outlets in phase 1.
Singer will manufacture Signature Kitchen systems at the state of the art Singer Factory complex and will unleash innovative ideas to expand cuisine capacities of Sri Lankan homes backed by Signature Kitchen. Malaysia’s Signature Group has been awarded the FORBES ASIA Best Under a Billion commendation, 2016 MSWG-ASEAN Corporate Governance Excellence Award and even collected many other awards in previous years.
Commenting on the recent partnership, Mahesh Wijewardene, CEO of Singer Sri Lanka PLC says: “We are extremely delighted of this partnership with Signature which allows us to bring world-class kitchen solutions to the door-steps of Sri Lankans. As a widely known household brand in Sri Lanka, Singer is well equipped to enter into Kitchen manufacturing with acclaimed Signature brand.”
Malaysia’s Signature Kitchen is renowned for staying abreast with innovative and contemporary European designs in kitchens and wardrobes with over 25 years of expertise and a strong presence in 15 countries. Signature Kitchen is a leader in supplying kitchen systems and solutions to the Asian market and continues its great run in retail segments as well. Quality, functionality, design and style are well preserved at Signature Kitchen which focuses on provision of customer-driven, fully customizable solutions with innovation as its core driver.
“Singer’s island-wide presence in Sri Lanka and strength in manufacturing has made it a strong candidate to this partnership. We are honored to work with a brand of the caliber of Singer and are looking forward to this partnership which opens the opportunity for Sri Lankans to an international experience in kitchen systems. Signature team is working hand in hand with Singer (Sri Lanka) to share industry’s best practices, coupled with innovation and creativity” said Tan Kee Choong, Group Managing Director of Signature International, Berhad.
Singer (Sri Lanka) PLC is at the forefront of Sri Lanka’s retail segment with a portfolio of over 600 electronic items, 1200 home appliances and boasts more than 50 internationally renowned brands. With over 430 retail outlets, Singer has propelled into become a dominant player offering best in class in after sales services. Singer supports customers with credit card offers, hire-purchase and convenient payment schemes along with comprehensive warranties. Singer (Sri Lanka) has won numerous awards for the wide range of top-quality local and international brands and on top of such efforts, it has been awarded the number one People’s Brand for 14 consecutive years at the SLIM-Nielson People’s Awards.