Colombo, Sri Lanka: Singer Sri Lanka PLC, a trailblazer in the Consumer Durable industry in Sri Lanka, proudly announced its latest strategic move to fortify its position in the personal computer market segment. With an already impressive lineup featuring DELL, ASUS, MSI, and Huawei Laptop brands, Singer is now set to introduce the globally renowned “ACER” brand to its portfolio.
Singer Sri Lanka PLC, leading the market as a household name, is committed to delivering innovative and reliable technology solutions to its customers across the island. The introduction of Acer laptops reflects the company’s dedication to offering a wider array of choices, catering to diverse customer preferences.
“We are thrilled to launch the globally renowned Acer brand in Sri Lanka as part of our comprehensive portfolio of personal computers and laptops. We understand the evolving needs of our customers, especially in today’s rapidly changing technology landscape. Our aim is to provide not only the latest in technological advancements but also to make those offerings at affordable price points with exceptional after-sales services. The addition of Acer laptops to our portfolio underscores our commitment to our belief in offering the best to our customers,” commented by Mr. Shanil Perera Marketing Director of Singer Sri Lanka PLC.
Singer recognizes the challenges posed by the current economic crisis, which has led to reduced affordability for consumer durable goods. As the newly appointed distributor for Acer Laptops, the brand is determined to offer customers a reliable channel to make their purchases at an affordable price and to have access to efficient after-sales services and warranty.
Acer, a world-renowned IT brand originating from Taiwan, has earned a reputation for cutting-edge technology and innovation. Their laptops are trusted by customers worldwide for their reliability, performance, and stylish design. By introducing Acer, Singer aims to provide a win-win solution for customers seeking both trustworthy options and the latest 13th generation technology.
“We are happy to join hands with Singer in Sri Lanka, a region that we have always had a keen interest in serving. This partnership will bring Acer’s world-class technology and devices closer to all segments of the local market from students to professionals. We are aiming to combine Acer’s global expertise with Singer’s widespread presence in the island to offer unparalleled value to everyone in Sri Lanka,” commented Chia Li Shi, Managing Director – Acer Computer (Singapore) Pte Ltd.
The inclusion of Acer laptops in Singer’s portfolio significantly enhances the availability of Acer products across the island, making them more accessible to customers in urban and rural areas alike. The company’s extensive distribution network, including 420 retail outlets, a dynamic E-commerce channel (www.singer.lk) and a network of over 300 IT dealers spanning the island, will ensure that Acer laptops are within reach for everyone.
Singer Sri Lanka PLC understands that technology is an integral part of people’s lives and is dedicated to making it accessible, reliable, and affordable. With Acer now part of the family of brands, the company is poised to deliver on this promise like never before.