SINGER recently concluded the finale of the cook-off challenge, which was the second phase of the ‘Just Like Mom’ campaign launched for this year’s Mother’s Day. Amongst the cook off challenge participants, Sachini Nuwarapaksha, who prepared the dish Labu Kola Pirawuma, emerged as the champion of the overall competition bagging a valuable gold coin as the grand prize. ‘Just Like Mom’ campaign invited the youth across the nation to replicate their favorite dishes prepared by the mothers on their own, while making memories in presenting those to their mothers with love.
SINGER Marketing Director, Shanil Perera said, “As the market leader in consumer durables and appliances we felt the need to go beyond just marketing and selling our products and create some engagement with our consumers. This time we reached out to the youth to create a unique cooking experience and to give them an opportunity to cook for their moms, as an extension of the Mother’s Day activity we held this year. Our goal was to promote and encourage family moments when it comes to cooking”.
To take part in this cook-off challenge, contestants had to share three photos; one was a photo of their ingredient list, another the preparation, and then a picture of the final dish. They had to post the pictures on their Facebook or Instagram platforms with the hashtag #justlikemom while tagging SINGER Sri Lanka social media pages. And lastly, take a screenshot of their post and inbox it to SINGER Facebook or Instagram with a description of their dish, their name and contact details.
There were over 200 entries for the Just Like Mom competition, with different age categories and genders. Five finalists were selected, who then participated in the live cook-off, to select the overall winner and becoming the Just Like Mom Cook-Off Champion. In addition to the grand prize winner, the other four finalists were rewarded with a SINGER voucher worth Rs 20,000/=each.
The panel of judges consisted of three top culinary specialists in Sri Lanka – Anoma Wijethunga, the founder of Anoma’s Kitchen, Chef Dushanthi Madanayake, a celebrity chef in Sri Lanka, and Jayani Senanayake, a food reviewer and the author of the food blog ‘Peckish Me’. These panelists not only judged the challenge but also shared their immense knowledge gained through experience with the participants. Furthermore, this entire campaign was endorsed by popular social media influencers such as Danu, Lochi, and Mashi Siriwardena as well.
It was a successful campaign launched by SINGER, further living up to their concept of “Happiness is Home Made”, for the Kitchen and Home Appliances category.