23rd June 2022, Colombo: Signature, Sri Lanka’s leading home-grown menswear brand, has been appointed as the ‘Official Clothing Partner’ of the Sri Lanka Rugby Men’s and Women’s National Sevens Teams for the Commonwealth Games 2022 in Birmingham – UK.
The event is due to take place from 28th July to 8th August 2022. The national rugby selectors have already finalized a squad of 20 men’s and women’s players, with 12 in the squad and eight standbys. Sri Lanka’s No.1 Men’s wear solution provider Hameedia introduced the brand Signature to the Sri Lankan mass market in 1990 to provide them affordable and quality menswear solutions. Since then, the brand has grown steadily to become a general trade leader in the retail fashion arena in Sri Lanka.
As a result of the pandemic, Sri Lankan sports men and women have been starved of local and international sporting action for almost two years. This has limited their development and hindered their progress due to lack of competition. With the country and the world opening up following the easing of the pandemic restrictions, sporting events are back and teams are racing against time to be fully prepared for upcoming events. With the aim of providing a timely boost to the men’s and women’s rugby team, Signature has stepped forward to support the two Sri Lankan rugby sevens teams in their endeavour to bring glory to Sri Lanka at the Commonwealth Games 2022 in Birmingham – UK. The Hameedia Group has been an integral part of sports in Sri Lanka since the 1990s. The company was the clothing sponsors for Cricket World Cup in 1996 and has supported Western provincial rugby tournaments in the past. This latest initiative is a continuation of Signature’s efforts to uplift the standards of sports in Sri Lanka by lending financial support to associations and athletes.
Sharing his views, Signature Brand Manager Amjad Marikkar stated, “As the most trusted youth menswear brand in Sri Lanka we are proud to become the ‘Official Clothing Partner’ for Sri Lanka Rugby representing the upcoming Commonwealth Games 2022. The Commonwealth Games is one of the most looked forward to events in the international sporting calendar. Sri Lanka’s sports men and women will once again be there to do battle with the best athletes from around the world. This mega event presents a wonderful opportunity for our rugby men and women to showcase to the world their strength and resilience. We are proud to support these athletes and wish them all the best for the tournament.”
Established in 1989, Signature has made a name for itself as the Value for Money brand for both formal and casual categories, operating as the most trusted local menswear brand in Sri Lanka. Well-known for its ability to build confidence by enriching personalities of the younger generation, Signature has a developed, encompassing lifestyle line that is fashionable for men to be flamboyant and loud. Signature features carefully-designed pieces for young undergraduates, Executives and Junior Managers who dream to be a CEO one day and want to look extraordinary. Be it casual, formal, party or ceremonial, Signature has grown across the total spectrum of fashion for all occasions. Signature brand retails in over 350 dealers/retailers in Sri Lanka and is also available at Signature Exclusive stores, Signature-X, and Signature Studios in Duplication Road, Marino Mall, Panadura, Matara, Kalmunai, Anuradhapura, Jaffna, and Chilaw.