Anchor Newdale Introduces Sri Lanka’s First Ever 2-in-1 Yogurt
Anchor Newdale, a flagship brand of Fonterra Brands Lanka, known for its innovative spirit, has done it once again. Introducing Anchor Newdale Shake Shake, an innovative dairy treat that transforms the way young yoghurt lovers enjoy their daily dose of yoghurt. Shake Shake is a delightful 2-in-1 experience, offering a unique twist on traditional yoghurt treats, because now you can choose whether to eat it or drink it!
This innovative product is a first for Sri Lanka, and possible globally, breaking away from the ordinary everyday yoghurt experience. Designed with young yoghurt lovers in mind, Anchor Newdale Shake Shake promises to reignite excitement among Sri Lanka’s young yoghurt lovers, packing a punch of good nutrition in a tasty treat. Proudly made from locally-sourced fresh milk, its novelty can be enjoyed by teens and adults too.
In a category where innovation has slowed, and in a highly competitive market, Anchor Newdale sets out to create a distinct and captivating offering, with the aim of putting the thrill back into yoghurt. This innovation has been driven by Fonterra Brands Lanka’s consistent market research and responsiveness to consumer preferences, which shows that many young yoghurt lovers are constantly seeking for exciting snacking options.
Shake Shake creates a new product category that is distinct and brimming with limitless potential, just like the young yoghurt lovers it seeks to delight. Notably, the conceptualization, design, development and testing of Anchor Newdale Shake Shake was undertaken exclusively in Sri Lanka by Fonterra Brands Lanka’s New Product Development Team. Thus, the launch of Shake Shake is also a significant milestone for Fonterra Brands Lanka, Sri Lanka’s leading privately owned dairy company.
Available in three exciting flavours – Vanilla, Strawberry, and Mango – and priced at just Rs. 120/- per pack, Anchor Newdale Shake Shake 2-in-1 yoghurt caters to diverse taste preferences, ensuring there is something for everyone. In a nod to Fonterra Brands Lanka’s sustainability goals, this innovative product is packaged using environmentally-friendly, recyclable and or biodegradable material.
Join this new yoghurt adventure with playful twists that shake up the way you enjoy your yoghurt. Anchor Newdale Shake Shake is now available across Sri Lanka, so get ready to delight and shake up your happiness with every spoon or sip. The choice is yours!
