Colombo, 03rd May 2024: Samsung Sri Lanka proudly asserts its victory as the Category Winner in the esteemed “Home Electronics” category at the LMD Readers’ Most Loved Brands Awards 2024. This notable accomplishment marks yet another consecutive win for Samsung, firmly establishing its dominance in the industry with its state-of-the-art line of TVs, washing machines and refrigerators. This esteemed accolade reflects the trust and confidence that consumers place in the Samsung brand, as ascertained by LMD, further solidifying its position as a trusted leader in the local home electronics market.
The LMD Readers’ Most Loved Brands Awards, organized by Lanka Monthly Digest (LMD) annually, serve as a reflection of consumer preferences and sentiments across Sri Lanka. Through exhaustive surveys and evaluations, weighing consumer feedback, brand perception, and market performance, these awards serve to recognize and commend excellence across various sectors.
As such, Samsung Sri Lanka’s continuing success in clinching the prestigious LMD Readers’ Most Loved Brands Award in the Home Electronics category underscores its dedication to excellence, innovation, and customer satisfaction. By consistently advancing technological frontiers and comprehending the ever-evolving needs of Sri Lankan consumers, Samsung has continually delivered groundbreaking products and services that resonate with audiences nationwide. Surpassing expectations and setting new industry benchmarks, the global electronics giant continues to garner the trust and allegiance of customers locally, firmly establishing itself as the pre-eminent leader in the home electronics sector.
Expressing gratitude for this remarkable feat, Mr. SangHwa Song, Managing Director of Samsung Sri Lanka, remarked, “At Samsung, we are committed to pushing the boundaries of innovation and setting new standards for excellence. Securing the LMD Readers’ Most Loved Brands Award in the Home Electronics category is a testament to the dedication of our team and the steadfast support of our loyal customers. We are deeply honored to receive this recognition and remain resolute in delivering cutting-edge technology and unparalleled experiences to consumers across Sri Lanka in the future as well.”
Samsung Sri Lanka remains committed in its mission to cater to the diverse needs of Sri Lankan consumers by offering world-class products and services. Mr. Sabry Ansar, Director and Head of CE Biz underscored the company’s commitment to enhancing accessibility and affordability for all consumers, stating, “We are committed to providing the highest-quality products to Sri Lankan consumers and continuously work towards making our innovations more accessible. This includes introducing flexible payment options such as EMI schemes up to 60 months, which allow customers to spread the cost of their purchases over time, making them more affordable, particularly for those in rural areas who may have budget constraints. Additionally, we’re thrilled to announce extensive consumer promotions featuring discounts and other benefits throughout various seasons, enabling everyone to take advantage of special offers and discounts when purchasing our products.”
This dedication to innovation and customer satisfaction seamlessly translates into Samsung’s recent announcement of a 20-year warranty on refrigerators and washing machines, demonstrating its commitment to product durability and providing consumers with peace of mind for decades to come.
By extending the warranty to such an extensive duration, Samsung Sri Lanka reaffirms its commitment to standing behind the star performance and longevity of its appliances, ensuring consumers can enjoy their appliances without worry for decades. Notably, Samsung Sri Lanka also takes immense pride in being acknowledged as the No.1 TV manufacturer for 18 consecutive years, a testament to its expertise and commitment to excellence in the realm of home entertainment.
As a leading provider of cutting-edge technology, Samsung Sri Lanka offers a diverse portfolio of products and services tailored to meet the evolving needs of consumers. With a steadfast commitment to innovation, quality, and customer satisfaction, Samsung Sri Lanka will continue to redefine technological boundaries and enhance the lives of people across the nation.
