08 December 2020, Colombo: Samsung, Sri Lanka’s biggest and most loved consumer electronics and smartphones brand, announced today the launch of the Curd Maestro™ Refrigerator, the world’s first refrigerator that will not just preserve food but also prepare it.
Dairy products are a major component of daily food consumption in Sri Lanka. Yogurt and Curd have gained popularity as a dessert across Sri Lankan households, especially to prepare curd rice and buttermilk. In addition to this, yogurt drinks have recently become increasingly popular among young Sri Lankans on-the-go.
Probiotics often found in curd & yogurt have many health benefits, helping the human body, especially the digestive system function smoothly. According to recent research, it was found that probiotics assist to reduce serum cholesterol levels in the blood, inflammatory bowel disease and colorectal cancer. Thereby, curd and yogurt are perceived as healthy food among Sri Lankans.
As Sri Lanka’s no. 1 refrigerator brand, Samsung is committed to introducing innovations that will bring convenience to consumers. Samsung was the first to introduce the Frost Free Refrigerator with Base Stand Drawer in Sri Lanka.
“At Samsung, we believe in meaningful innovations that transform the lives of people. Convenience, storage space and energy efficiency are the key features consumers look for in a refrigerator, and our 2020 range addresses all these needs. We are confident the new range of refrigerators will further strengthen our market leadership in the refrigerator category,” said Kevin Sunsu You – Managing Director, Samsung Sri Lanka.
Curd Maestro™: Innovation for Everyday Home
With the Curd Maestro, curd or yogurt preparation will only take a few hours. Five hours in the Curd Maestro will produce a soft curd, while six hours will produce a thick curd depending on your preference. To make your curd you first need to boil the milk and let it cool, thereafter the curd or yogurt culture is manually mixed into the milk. After the mixture is poured in to the container and placed in the refrigerator you can select the curd texture option. It will not only ferment the curd but it will store it for consumption. This can be kept for 3 days for consumption.
Curd Maestro™ makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. The New Curd Maestro can make curd and yogurt in 3 steps without any hassle. It can make curd or yogurt with the same taste and consistency, and most importantly it is 100% natural, fresh and healthy curd made without any artificial preservatives. The consumer can enjoy the same taste and more for a lesser cost.
Curd Maestro™ refrigerators come with Samsung’s Smart Convertible 2 in 1 technology and will be available in 244-litre capacity.
Price, Offers & Availability
Samsung’s latest Curd Maestro refrigerator is available at Softlogic, Singer, Damro and Singhagiri Showrooms Island wide. The product is priced at Rs.109, 990. As part of a limited time offer, consumers will receive a Samsung Solo microwave for free with every purchase.
Samsung Curd Maestro™ Frost Free Refrigerator makes curd making a simple and easy process and you can enjoy a fresh cup of yoghurt from the comfort