Samsung Electronics today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.
The significant increase of Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.
“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”
According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following deployment of AI technologies in key products and leadership in the on-device AI market, enhanced connected experiences through AI-enabled platforms and products, AI leadership based on its competitiveness in the semiconductor sector, implementing a consistent brand strategy in the global market and ongoing commitment to a more sustainable future.
This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading the mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that empower user’s daily life.
The company is expanding the SmartThings ecosystem to provide a unified connectivity experience, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care.
As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand and — with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9th Gen V-NAND, Exynos SoC, high resolution image sensor— is proactively addressing server and on-device AI needs.
As for brand strategy, the company has been recognized for delivering consistent brand values and build authentic relationships with customers.
Additionally, Samsung focuses on implementing environmentally conscious activities and initiatives by adopting various recycled materials across a wide range of product categories. It has participated in global initiatives and collaborated with industry leaders with focus on goals such as reducing carbon emissions associated with device usage. Samsung Electronics’ sustainability efforts as well as fostering a diverse corporate culture have also received positive evaluations.
In the Mobile division, the recent launch of the Galaxy Z Fold6 and Z Flip6 has pushed the boundaries of foldable technology, while the Galaxy Ring and Galaxy Watch series have further cemented Samsung’s dominance in health AI.
In the Networks division, Samsung is pioneering 6G technology and advancing virtualized and open radio access networks, making significant strides in future-proofing global connectivity.
In Visual Display, Samsung’s leadership in the global TV and soundbar markets is driven by constant innovation, including the introduction of MICRO LED displays and AI-enhanced viewing technologies.
In the Semiconductor division, Samsung is delivering industry-first innovations such as the GDDR7 DRAM and ISOCELL sensors optimized for autonomous vehicles, further solidifying its leadership in the AI era.
Sustainability and Social Responsibility
Samsung’s recognition goes beyond technology. Its commitment to sustainability and reducing environmental impact is a cornerstone of its corporate philosophy. The company continues to implement recycled materials across its product categories and actively participates in global initiatives focused on reducing carbon emissions and promoting energy efficiency.
Samsung Electronics is a global leader in technology, specializing in innovative products that enhance the lives of people around the world. With a diverse portfolio ranging from mobile devices to home appliances, semiconductors, and AI-powered solutions, Samsung is dedicated to shaping the future of technology. The company continues to drive innovation across industries, making it a trusted and respected name in the global market.
