Samson Rajarata Tiles is a fully owned subsidiary of D Samson Group, commonly known as DSI, one of Sri Lanka’s largest business conglomerate that operates in 16 sectors with 22 strategic business units. Sri Lanka’s pioneering manufacturer of eco-friendly terracotta roofing and floor tiles, received the prestigious Silver Award in the Export Brand of the Year category at the SLIM Brand Excellence Awards 2023.
The ceremony, was held on December 18, 2023 at Monarch Imperial, Sri Jayawardenepura Kotte, to celebrated the outstanding brands in Sri Lanka. Samson Rajarata Tiles was feted for its excellence in export branding and the award was presented by Professor D.N. Jayantha, Vice President, Education & Research, Sri Lanka Institute of Marketing.
Other members of the distinguished awards panel included Sameera Liyanage and Rohan Fonseka renowned personal in the marketing fraternity. The award was received by Dilshan Rajapaksa, Executive Director, Samson Rajarata Tiles (Pvt) Ltd.
Receiving the Silver Award at the SLIM Brand Excellence 2023 is seen not only as a recognition of past accomplishments but also as a stepping stone for global expansion. Through strategic partnerships, Samson Rajarata Tiles ensures seamless accessibility for international clients. To-date, the company has successfully entered international markets including the UK, China, India, UAE, Germany, Maldives, Australia, and Lebanon.
Dilshan Rajapaksha, Executive Director, upon receiving the award, he highlighted the historical success reflected in the attainment and commented. “To tackle the local economic crisis, we planned to shift from a local market focus to targeting overseas markets. Our goal was to boost the inflow of USD into the country and extend our global presence as a local company. This strategy aimed to bring economic recovery. the achievement not only reflects our history of success but also propels us into an exciting future. As we persist in meeting market demands with our eco-conscious clay tiles, we extend sincere gratitude to our customers for placing their trust in our commitment to delivering excellence and ground-breaking innovation. Their trust fuels our determination to shape the future of sustainable construction solutions.”
Chandula Rajapaksha, Managing Director expressed gratitude for the award, said “The noteworthy achievement reflects our commitment to push boundaries of innovation to take sustainable local solutions into the overseas and in setting industry benchmarks. It is a demonstration to our team’s consistent efforts in promoting the brand internationally.”
As the recipient of the prestigious SLIM award, the company remains optimistic about the future and is gearing to amplify its international success going forward.
Samson Rajarata Tiles has made remarkable achievements over its years of operations. The company has contributed to over 1,500 major construction projects, demonstrating the versatility and reliability of its tile products. Its expansive client base of over 20,000 customers locally and overseas reflects Samson Rajarata’s commitment towards meeting customer satisfaction.
Having produced over 100 million clay tiles to date, Samson Rajarata Tiles has proven its strong manufacturing capabilities. The company has also exported more than 15 million tiles to international markets across several countries, establishing its position as a competitive global industry player.
All of Samson Rajarata’s clay tile offerings adhere to global quality standards, ensuring durability and customer peace of mind. The company specializes in clay roofing tiles, wall tiles as well as floor tiles for diverse construction requirements.
To serve different market segments, Samson Rajarata employs targeted market differentiation strategies. For mass market customers in countries like India, Dubai, Australia and Maldives, it focuses on providing getting a better product for a affordable price, while not compromising on quality. For high-end niche markets like UK, Germany and USA, Samson Rajarata showcases its handmade and handcrafted tile designs that exhibit artisanal uniqueness.
Despite the prevailing challenges in Sri Lanka, Samson Rajarata Tiles approaches the future with resilience and optimism. Considering exports an opportunity to earn essential foreign revenue for the country, the company aims to maintain its legacy of excellence in the tile industry across international markets. With its quality certifications in ISO 9001 and Green Label manufacturing standards, Samson Rajarata continues providing sustainable and world-class construction solutions.
