The ‘2024 Samaposha Provincial School Sports Games’ will commence from August 21, powered by Samaposha, the most popular grain food in the country, and the leading brand of Plenty Foods (Pvt) Limited, a subsidiary of CBL Company. This year’s Games focus on five provinces including the North Central, North Western, East, Uva and the South.
With patronage from Samaposha, the Samaposha Provincial school sports event is organized in collaboration with the Provincial Education Offices and will be held concurrently from August to September 13 with the participation of athletes in these 5 provinces.
More than 18,000 athletes representing over 2000 schools will participate, showcasing their skills across 70 competition events. The provincial education department is taking steps to award trophies, certificates and medals to the winning schools and athletes.
Commenting on the sports event, the Director of Education (Physical Education and Sports) of the Ministry of Education, Atula Wijewardena said: “We are most appreciative of the tremendous support provided by CBL Samaposha to improve the skills of school children and promote their physical and mental well-being as well as provide them strength they need to elevate their talents to national levels.”
The Uva Provincial Games will be held as the first Samposha Provincial school sports event at the Vincent Dias Stadium, Badulla from 21st to the 24th August. The Uva Provincial Deputy Director of Education (Physical Education and Sports) M.G. Channa Karunasena commented: “It was Samaposha who came forward for the first time to ensure the Samposha Provincial school sports event became a success by sponsoring us to help raise children who are trying to reach national sporting level from the grassroots.”
Phase two, the Southern Provincial Samposha Provincial school sports event will be held as the second Samposha Provincial school sports event from 27th to 30th of August at the Kotawila Ground, Matara. Commenting on the event, Southern Province Deputy Director of Education (Physical Education and Sports) R.M. Krishan Duminda said: “The Southern Province Sports Festival, is being organized by the Southern Province Education Department and I would like to express my gratitude on behalf of everyone to Sampaposha, the brand sponsoring the event and supporting us towards raising the children’s sporting talents, their education and nutrition levels.”
As the third Samposha Provincial school sports event, The Eastern Province Games will be held from 5th to 9th of September at the Weber Stadium, Batticaloa. The Provincial Assistant Sports Director A.H. Mohammed Akmal expressed his views: “After many years, Samaposha is the first sponsor to come to the Eastern Province to promote school sports. This sports festival is a great resource for the Eastern Province. The impact of a local product on the nation’s children brings an unparalleled sense of joy and pride.”
the North Western Provincial Sports Festival is scheduled to be held from 07th to 11th of September at the Welagedara Stadium, Kurunegala. Y.M.H.K. Abeykoon, Deputy Director of Education (Health, Physical Education) of the North Western Provincial Delegation, said: “This national initiative is commendable to help school athletes to become more aware of their abilities through new technology. It also contributes to build their pride as athletes, and to produce international level athletes who will bring fame to for the nation.”
The final sports event, the North Central Province Games, will be held at the Public Stadium, Anuradhapura from 10th to 13th of September. The North Central Province Sports, Health and Physical Education Assistant Director K. K. C. D. Porogama said: “For many years, Samaposha has been developing the sportsmanship of the children of the North Central Province, helping them to showcase their talent, and preparing the necessary space for them to step on the national level. I deeply commend Samaposha for their invaluable support to these resilient young athletes who, despite facing adversity, have dedicated themselves to sports and persevered.”
Manjula Dahanayake, Director/Chief Executive Officer of CBL Food Cluster said: CBL is a company that is always committed to the sports and education of Sri Lankan children and hopes to produce a generation of talented children for the future. Therefore, the food cluster of CBL, under the Samaposha brand has implemented a series of significant programs and this is one such phase. Under the broad series of programs, we are making a special contribution to the Provincial school sports games. We believe that school children will be able to master the qualities of discipline, team spirit, patience, leadership and personality through the experiences they gain through sports.”
Commenting on the Games, CBL Food Division Marketing Manager V.P. Govinna said: ‘Through Samaposha, our endeavour is not only to provide nutrition but also to create a self-confident and well-rounded youth generation. Accordingly, under the theme of ‘Dinana Daruwo’, we as a company are organizing such sports events. It is a great pleasure to contribute to laying the necessary foundation to bring school-level athletes to the international level.”
Samaposha consistently focuses on providing a healthy nutritious and balanced breakfast capable of nurturing a strong and well-nourished future generation. The ‘Dinana Daruwo’ program, initiated by CBL Samaposha aims to promote the physical and mental well-being of the upcoming generation, is one phase of our series of corporate social responsibility programs.”
