Ascot Regal, the latest addition to International Distillers Limited’s (IDL) extensive portfolio of premium beverages, showcases a distinctive range of premium gins, with dry gin as its main brand complemented by three enticing flavours. Unveiled during an exclusive launch event at the Hilton Colombo’s Lotus Lawn on November 3rd and 4th, Ascot Regal introduces an innovative trio of flavours—Blueberry Burst, Citrus Swirl, and Elderflower Infusion—crafted to elevate the Sri Lankan gin experience.
This launch not only introduces a new line of premium gins but also serves as a celebration of IDL’s legacy of craftsmanship and dedication as one of Sri Lanka’s leading alcohol beverage manufacturing companies. Rooted in tradition but driven by innovation, IDL was founded as the local arm of Gilbey’s of London, part of the Grand Metropolitan Group, and has carved a distinguished path in the premium alcohol beverages sector. Over the decades, IDL has upheld a long tradition and built a reputation for crafting international spirits of the highest quality, right here in Sri Lanka. With a series of global accolades under its belt, including from the prestigious International Wines and Spirits Competition (IWSC) and the Intercontinental Spirits Challenge, IDL is today the most awarded alcohol beverages company in Sri Lanka, attesting to its commitment to quality, innovation and unmatched taste.
Commenting on the launch, Dr. Kemal De Soysa – Director/CEO at IDL said, “Our mission is clear – to bring the finest, most exclusive spirits to our patrons, reflecting our shared values of sophistication, quality, and regal elegance. Ascot Regal embodies this mission. It is a gin like no other, a fusion of tradition, expertise, and a contemporary spirit that reflects the aspirations of our premium clientele. Guided by the discerning tastes of our consumers, Ascot Regal stands as the pinnacle of our consumer-led approach, meticulously crafted to satisfy the desires of those seeking an unparalleled spirits experience”.
Director Indhu Selvaratnam, conveying the Managing Director’s message, shared these poignant words: “IDL’s path intertwines heritage, innovation, and a relentless pursuit of excellence. Ascot Regal, our latest creation, reflects our dedication to crafting locally produced, world-class beverages. Tonight, we toast not just a gin, but a testament to our unwavering commitment to creating world-class, locally produced beverages that capture the spirit of the global drink culture.”
The unveiling of Ascot Regal drew a substantial gathering of esteemed attendees, comprising prominent figures within Colombo’s esteemed business and social spheres. Emphasizing the significance of the occasion, Dr. Kemal de Soysa, Director and CEO at IDL, together with Indhu Selvaratnam, Director, and Sujeewa Jayamanne, COO, graced the event with their presence.
Ascot Regal, the latest addition to IDL’s prestigious collection, embodies the essence of the brand’s dedication to excellence. Based on a refined London Dry Gin, the Ascot Regal range not only introduces unique flavour profiles absent in local gins but also promises a taste meticulously crafted with the utmost attention to quality. Symbolic of IDL’s commitment to consistency and distinction, Ascot Regal is presented in an elegantly shaped bottle, adorned with exquisite labelling—a visual masterpiece that precedes the spirit of joy contained within, awaiting the appreciation of the discerning consumer.