Colombo, Sri Lanka, December 2022 – Red Apple Travel, a Global DMC travel company with presence in APAC, Middle East, Australia & Europe recently organised a 7-day familiarisation tour for the largest travel agents and Media outlets from India in collaboration with Sri Lankan Airlines. The fam tour was conducted in a bid to promote Sri Lanka as a tourist destination, reigniting interest from foreign tourists.
Hosting twenty [20] of the best performing travel agents and six [06] media personalities from around India, Red Apple Travel took the group on a 6-night, 7-day familiarisation tour around Sri Lanka, namely to destinations such as Sigiriya, Kandy, Nuwaraeliya, Tangalle, Bentota and Colombo. The overall tour strategy and subsequent destinations around the island represented Sri Lanka as a versatile adventure and holiday destination, placing the island’s offering on a global platform once again.
Speaking with Managing Director, Red Apple Travel and Holidays Lanka (PVT) Ltd – Nipuna Lokuhetty, stated: “Our primary objective of the fam tour was to promote Sri Lanka, through an experiential tour across a variety of destinations. Those in attendance were introduced to the newest developments and attractions around Sri lanka.”
The familiarisation tour provided the group from India an opportunity to experience Sri Lanka in all its grandeur and authenticity, whilst solidifying Sri Lanka as not only a beautiful destination, but also a safe and stable one.
Concluding, Lokuhetty noted: “The fam tour gave us the opportunity to educate foreign travel agents and media personnel on the stability of the country, giving international outlets and agents the confidence to promote Sri Lanka to their clientele and viewers. We thank them for giving us this opportunity to host them and look forward to a long-term partnership working to elevate Sri Lanka as a tourist destination.”
Red Apple Travel offers packages for Leisure Free Independent Travellers (FIT), Leisure Group Independent Travellers (GITs), MICE and Special Interest Groups. From offering an extensive portfolio of dynamic, customisable and ready packages, contracted & OTA hotels, apartment, villas, attractions, restaurant and in-house fleets, Red Apple Travel is known for their complete spectrum of services across the DMC value chain.