16th May 2021, Colombo: Leo Burnett Sri Lanka, part of the Publicis Groupe, has strengthened its core team with the appointment of Sapna Seneviratne as General Manager. In her new capacity, Sapna hopes to bring about seamless cohesion between all functions of communication to deliver the highest quality of work to Leo Burnett’s clients. She intends to further consolidate the skill sets of the team to go beyond functional expertise, underscored by creative excellence. Although she is fuelled by a passion for Strategy, she has worn a creative hat as copywriter in the past – and this dual expertise gives her the right profile to drive a winning culture.
A well-respected advertising professional, Sapna started out as a Marketing lecturer before joining advertising. Sapna has been part of many pitch wins and strategic initiatives during her career. She holds a Master’s Degree in Advertising and is also a qualified teacher of Marketing and Communication.
The CEO of Publicis Groupe Sri Lanka, Sanjay Chaudhari says, “Integrated marketing solutions is absolutely critical for brands today. With the Power of One, we want to efficiently deliver results for our clients through integrated communications solutions. Sapna’s appointment comes as part of strengthening our Power of One!”.