Prime Group, the nation’s leading real estate conglomerate, has clinched the prestigious ‘Sri Lanka Best Employer Brand Award’ at the 19th Employer Brand Awards 2024, in recognition for its commitment to human resource development and employee welfare, creating a positive and nurturing work environment. The ceremony was held recently at the Taj Samudra Hotel in Colombo.
The Sri Lanka Best Employer Brand Awards 2024, certified by the World Federation of HR Professionals and World HRD Congress, the global platform for Human Resource heads, celebrates organizations that have demonstrated excellence in HR practices, particularly in the face of recent global challenges.
The award acknowledges Prime Group’s dedication to its employees, who are considered the key pillars of the company’s success. The award welcomes Prime Group’s ability to prioritize providing the best employee experience, ensuring that employees feel proud to be part of the company’s journey towards its vision.
Ms. Shehana Brahmanage, Director Executive Director, Prime Lands Residencies PLC., Prime Group, said, “Our employees are our greatest asset, and their well-being is our top priority. We believe that happy employees take special care of our valuable clients and the company.”
Prime Group’s recognition as the Best Employer Brand is a result of its consistent efforts to cultivate a future-ready workforce and to build an organization that is not only resilient but also thrives amidst challenges. The group’s approach to talent management, recruitment strategies, and promoting health at the workplace has set a benchmark for other organizations to follow. Prime Group’s HR practices are deeply rooted in the company’s values, and the leadership’s unique style and culture have driven the team towards improved engagement and ownership.
Prime Group’s win is a reflection of its evolution and the spirit of its people, who have continued to innovate and sustain growth despite the adversities faced, especially since the pandemic. The group’s legacy-driven approach to transformation has not only improved productivity and value for the organization but has also created a work environment that encourages higher morale and better work outcomes.
Mr. Sanmith Tharuna, Executive Leadership Associate, Prime Group, added, “Winning this award reinforces that our employees are the key pillars behind the success of the Group. It also reaffirms our commitment to creating a better place for all our stakeholders, especially our employees.”
As Prime Group continues to lead by example, it sets a new standard for employer branding in Sri Lanka, inspiring other companies to prioritize their employees and build a culture of excellence and care.