Inspiring the nation to ‘Be Healthy, Be Active’
Nutrition brand Prima Stella Dairy announced its partnership with Chamika Karunaratne as it onboarded the Sri Lankan cricketing sensation as the new Brand Ambassador to carry forward the brand promise of inspiring Sri Lankans to “Be Healthy, Be Active”.
An all-rounder in the sporting arena, Mr. Chamika Karunaratne has excelled in multiple sports, making a mark as a national badminton player, junior national champion in javelin, and a national cricketer who has won the hearts and minds of an entire Island Nation with his healthy and active stance on field.
Sharing his thoughts, Mr. Chamika Karunaratne said: “Ever since I was a kid, I learned to embrace a very healthy and active lifestyle that supported my superior performance. Looking at the Brand Ambassadorship with Prima Stella Dairy through such a lens, the fact that the brand is deeply invested in encouraging Sri Lankans to eat healthy, stay active and to explore life itself was remarkable to me.”
During his schooling years at Royal College, Colombo, the sporting star has captained the athletics, badminton, and cricket teams. He was twice awarded the coveted Royal Crown award, the pinnacle of achievement for sportsmen in Royal College, and is the only Royalist to date to be recognized under all levels of the award. Throughout the years, his prowess positioned him as an exceptional sportsman at his alma mater.
Made with the goodness of locally sourced fresh milk, Prima Stella Dairy products, including the SLS-certified yogurt, provide a key source of protein that’s vital for children’s healthy and active lifestyle. With this, it also empowers and uplifts the lives of local dairy farmers by opening up new avenues for growth and progress.
Commenting on the newest Brand Ambassadorship for Prima Stella Dairy, Prima Group Sri Lanka Group General Manager Mr. Lawrence Chan noted: “Today, we are delighted to announce the newest Brand Ambassador for Prima Stella Dairy. As a brand that envisions positive change, Prima Stella Dairy constantly strives to encourage young generations to be healthy and active, and we believe our partnership with Mr. Chamika Karunaratne is a step in the right direction.”
Ceylon Agro Industries, Prima Group Sri Lanka Deputy General Manager Mr. Sajith Gunaratne noted: “The new partnership with Mr. Chamika Karunaratne furthers the brand’s vision to inculcate a lifestyle centred on health and active living and inspire an aspiring new generation of sportspersons to reach their highest and best performances.”
As a brand that is driven by the purpose of providing only the best quality products to its loyal consumers, Prima Stella Dairy is committed to go the extra mile to make a positive impact on people’s lives every day
