People’s Bank, Sri Lanka’s Premier Licensed Commercial Bank, launched two new product offerings titled, Elegance and Excelsior, providing its customers with a comprehensive range of banking solutions designed to match their lifestyle needs. Elegance is a private banking facility that will complement and add value to the lives of high-net-worth individuals. Excelsior is a banking services package designed for upwardly mobile salary earners.
Sujeewa Rajapakse, Chairman of People’s Bank, speaking at the launch of the two products, said, ‘While staying true to our founding principles, we are nimble and sensible enough to adapt to changing times and customer expectations. The launch of our curated banking services packages Elegance and Excelsior marks an important milestone in our journey. Customers come to banks looking for convenience, flexibility, recognition and personalisation. That is why we at People’s Bank have invested heavily in superior technology, branding and service excellence’
Ranjith Kodituwakku, Chief Executive Officer/General Manager of People’s Bank, speaking about the two new product offerings said, ‘Customers increasingly look for products and services that match their lifestyle needs. At People’s Bank, we have identified this and have created Elegance, a private banking proposition, and Excelsior a banking services package created for high-end salary earners. These two products are a clear indication of the commitment of People’s Bank towards the use of cutting-edge technology to support customer centricity. The bank remains firmly focused on providing the highest level of customer satisfaction in every facet of the operation. This is why we have started measuring our service quality at every touch point via various customer satisfaction programmes and embedded those measurements into our KPIs.’
People’s Bank’s Elegance product takes a holistic approach to serve the high net worth individuals’ banking needs. Accordingly, the Elegance customers will receive a host of benefits and privileges such as Personalized Debit Cards, Credit Card and a Cheque book along with free travel insurance, Airport lounge access, a dedicated Customer Relationship Officer and preferential rates and tariff for banking services. Further, they will be served at two exclusive Elegance Customer Centers in Colombo 7 and Ratnapura. Elegance customers will be attended to by the Bank Manager should they walk into any People’s Bank branches.
With the Excelsior service offering, People’s Bank customers will be provided with personalization with a dedicated Excelsior Ambassador at every People’s Bank branch to serve them with fast and efficient service. They will also receive an Excelsior VISA Signature Credit Card and an Excelsior Debit Card with enhanced transaction limits. They also will receive a special Excelsior Cheque book when they open a current account in addition to a range of preferential rates on their banking transactions.
Both the Elegance and Excelsior customers will receive preferential rates over and above the published rates for vehicle and property insurance from People’s Insurance.
Established under the People’s Bank Act No 29 of 1961, People’s Bank is the country’s second-largest financial services provider with close to LKR 3.0 trillion in consolidated assets. At present, the Bank has 743 branches and service centres located island wide and over 14.5 million customers. The Banker Magazine (UK), identified People’s Bank as among the Top 1000 Banks in the World.
