Digital and tech companies alike will have to meet several incoming trends and challenges, from leveraging data and fighting for top talent to keeping up with consultancies and more. The big question: What will they have to do to stay ahead?
“There must be a true willingness for the company of the future to be more adaptive and reflective of clients’ needs,” says Chamira Jayasinghe, Arimac Founder and CEO. “People’s aspirations are evolving. And for us to survive in the long-run, we must merge and cater to their changing needs.”
Chamira Jayasinghe, Arimac Founder and CEO
Making the leap from start-up to corporate has been frequently proven to be difficult, but Arimac’s short history tells a different story altogether. “It’s simple, really. You need to be agile and you need to be quick. Slow and steady will not win the race. You need to be efficient, decisive, and ready to learn and adapt. That’s how we became a three-million-dollar venture within seven years,” explains Chamira.
With the abundance of value-generating implications resulting from the accelerated development of technology, Chamira believes that we are poised to radically streamline the business world if we embrace the human element of technology. “The pendulum has to swing back to human ingenuity, like storytelling and ideas, which is where many digital and tech companies fall short,” he notes.
Embedding creatives in teams to make a technology product function better will become the norm. Creatives, writers, and designers have the skills to understand humanity, shape language, use colours for psychology, and highly empathise with users. “These skills are essential in building technology products,” Chamira says.
Product Verticals
Today, Arimac’s profile consists of five key product verticals: Enterprise Web & Mobility Solutions; Games & Digital Innovation; 3D Movies & Visual Effects; Artificial Intelligence & Robotics; and immersive technologies such as, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).
When an event production firm required a technology partner to live-stream the Sri Lanka Premier League cricket tournament on YouTube, Arimac was the first to answer the call. The five-member team in 2011 took four days to develop the solution. Soon afterwards, the team leased the technology to the Association of Tennis Professionals (ATP).
Since then, the company has gone on to develop over 100 web and mobile solutions such as, Dialog Star Points, Dialog eZ Cash, and Rocell Tile Visualizer.
Surprisingly, Arimac relies on its web and mobile enterprise as its core cash flow to invest in its breakthrough projects. Many of its ambitious initiatives like ‘Kanchayudha’—a role playing game set in historical Sri Lanka that happens to be South Asia’s first fully-fledged 3D game—and ‘Adventures of Tia’, a computer game and animated feature film, fall into this category.