Orel Corporation, as a part of its business growth initiatives, has appointed Dasun Shanaka, the current captain of the Sri Lankan ODI & T20 cricket team, as their brand ambassador for its flagship brand, Orange Electric. The recent signing event in Colombo was attended by Dasun and the senior management team of Orel Corporation.
An explosive middle-order batsman and steady right-arm seam bowler, Dasun Shanaka is a hard-hitting all-rounder who is viewed by many as a source of inspiration, having made his achievements in the world of cricket due to his strong willpower and drive for excellence. Under his remarkable leadership, the team was able to secure the Asia Cup 2022 championship for Sri Lanka recently. He has made the country proud by carving a niche for himself as an icon in the cricketing world.
As Orel Corporation is an entity that has elevated Sri Lanka’s image through innovation and excellence in global markets, this partnership between two leaders of different domains creates synergy in taking Sri Lanka further in the international arena. The resulting enhancement to Sri Lanka’s reputation can contribute to bringing much-needed economic prosperity to the country.
Managing Director of Orel Corporation, Kushan Kodituwakku, commenting on the association with Dasun Shanaka said, “Our current focus is on building deeper connections with our consumers. As such, the choice of an appropriate ambassador who demonstrates our brand’s values—that comprise of a pioneering attitude, excellence, dynamism, innovation, resilience, humanity, ethics, and passion—was an important part of our plan. With Dasun’s sporting values and relatable persona which truly exemplifies and aptly aligns with our brand attributes, we strongly believe that he is the ideal personality to strengthen and promote our brand ethos in our respective markets and help us effectively connect with our potential customers, especially those in countries that play cricket, to make them understand what our brands stand for and the benefits they can derive from engaging with our brands”.
Dasun Shanaka thanking Orel Corporation for conferring him the opportunity to represent this innovative brand stated, “Orange Electric and cricket share a unique ability as both connect with and motivate people. Therefore, I am delighted to be associated with a Sri Lankan multinational company such as Orel Corporation that has established itself as the epitome of Sri Lankan innovation through each of its products. Building on this connection, I am excited to see this partnership flourish as their flagship brand Orange Electric seamlessly mirrors my own ideals and standards, and I look forward to an extraordinary innings with them.”
Currently, Orange Electric offers a wide portfolio of high-quality products including power switches/sockets, power cabinet boxes, electrical accessories, industrial switchboards, low-voltage switchgear, low-voltage electric power cables, cable management systems, compact fluorescent lamps, LED lamps, architectural lamps, copper rods for electric power cables, IoT products for home automation, and semiconductor components.
With a wide distribution network of over 50,000 stores across the nation and a presence beyond borders covering 29 countries on 6 continents, the company is looking to further strengthen it’s dominance of the Orange Electric brand with Dasun’s representation, as they continue to pursue its vision of building a billion-dollar global electrical brand.